Gtm Strategy Internship

**About the Role**

We’re looking for a seasoned **GTM Strategy Intern** to work on go-to-market strategies that drive adoption, revenue, and growth. You'll work cross-functionally with product, sales, and marketing teams to launch new products, scale existing offerings, and optimize positioning across multiple channels.

**Key Responsibilities**
- **Develop and own GTM strategies** for new and existing products and services.
- Collaborate with product and sales teams to identify market opportunities and create value propositions.
- Conduct competitive and market research to shape positioning and messaging.
- Define and execute launch plans, including demand generation, content, enablement, and metrics.
- Build pricing, packaging, and channel strategies that accelerate adoption.
- Track KPIs and iterate based on market feedback and campaign performance.
- Work with internal and external stakeholders to align on launch goals and timelines.

**Requirements**:

- Proven experience leading GTM strategies in B2B/B2C tech environments.
- Strong understanding of product-market fit, sales enablement, and buyer personas.
- Hands-on experience with product launches, growth loops, and funnel optimization.
- Excellent storytelling, positioning, and messaging skills.
- Familiarity with marketing automation, CRM tools, and data analytics platforms.
- Entrepreneurial mindset with the ability to work in fast-paced environments.

**Preferred Qualifications**
- Experience in SaaS, AI, cybersecurity, or compliance-related industries.
- MBA or equivalent business/marketing degree.
- Global GTM experience or working across international markets.

**Core GTM Tools & Platforms** - **Product & Market Research**
- **G2**, **Capterra**, **CB Insights** - Competitor & market analysis
- **Gartner**, **Forrester**, **Statista** - Industry insights and trends
- **Typeform**, **SurveyMonkey**, **Google Forms** - Customer surveys
- **LinkedIn Sales Navigator**, **Apollo.io**, **ZoomInfo** - ICP building & contact lists

**Marketing & Campaigns**
- **Webflow**, **WordPress**, **Unbounce**, **Instapage** - Landing page builders
- **Google Ads**, **LinkedIn Ads**, **Meta Ads** - Paid media platforms
- **Google Analytics**, **Hotjar**, **Mixpanel**, **Heap** - Web analytics & behavior tracking
- **Buffer**, **Hootsuite**, **Sprout Social** - Social media scheduling

**Sales Enablement & Funnels**
- **Salesforce**, **Pipedrive**, **Zoho CRM** - CRM & sales pipeline management
- **Chili Piper**, **Calendly**, **Clarity.fm** - Scheduling demos / expert consults
- **DocSend**, **Loom**, **Highspot**, **Showpad** - Pitch decks, demos, and enablement

**Analytics & KPIs**
- **Looker**, **Google Data Studio**, **Power BI**, **Tableau** - Reporting dashboards
- **Amplitude**, **Mixpanel**, **Segment** - Product engagement analytics

**Collaboration & Planning**
- **Notion**, **Airtable**, **Trello**, **Jira**, **Asana** - Project & GTM planning
- **Figma**, **Canva**, **Miro** - Visual storytelling and journey mapping
- **Slack**, **Zoom**, **Google Meet** - Internal communication

Bonus Skills (Valuable in complex GTM environments)
- **GA4 + Tag Manager** - For technical marketing tracking
- **SEO Tools**:Ahrefs**, **SEMRush**, **Moz**:

- **A/B Testing Tools**:Optimizely**, **VWO**:

- **No-code Tools**:Zapier**, **Make (Integromat)** - For marketing automation
- **AI Writing & Outreach**:ChatGPT**, **Lavender**, **Jasper**, **Smartwriter**

**Job Type**: Internship
Contract length: 6 months

Pay: ₹10,000.00 - ₹25,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off
- Work from home

Schedule:

- Day shift
- Monday to Friday

Supplemental Pay:

- Performance bonus

Application Question(s):

- Are you a Tech Savvy person? Explain the new AI tools you have used in the past 6 months

**Experience**:

- LinkedIn Sales Navigator: 1 year (required)
- Appollo: 1 year (required)
- Clay: 1 year (required)
- Marketing Analytics: 1 year (required)

Work Location: Remote