Channel Sales Executive

Overview of Channel Sales Executive:
The Channel Sales Executive at Lord's Med Pathology is tasked with expanding the company's network by generating

leads and establishing HLM (High-Level Medical) labs or franchisee labs. This role focuses on identifying potential

partners, promoting the Lord's Med Pathology brand, and negotiating agreements to bring new labs under the

company's umbrella. The executive is instrumental in driving the company's market expansion strategy through

strategic channel partnerships.

Job Description for the post of Channel Sales Executive:
1. Channel Development and Lead Generation: Identify and target potential channel partners, including

prospective HLM and franchisee lab owners. Utilize various lead generation methods, such as networking,

industry events, referrals, and digital marketing strategies.

2. Relationship Management: Build and maintain strong relationships with potential and existing channel

partners. Act as the primary point of contact, providing partners with information, support, and guidance

throughout the partnership process.

3. Sales Strategy and Execution: Develop and implement targeted sales strategies to attract and secure channel

partners. Customize sales pitches and presentations to address the unique needs and interests of each

potential partner.

4. Negotiation and Contract Management: Negotiate partnership agreements and terms with prospective

channel partners, ensuring mutually beneficial arrangements. Coordinate with internal teams, including legal

and finance, to finalize contracts and agreements.

5. Market Analysis and Competitive Intelligence: Conduct market research to identify new opportunities and

understand competitive dynamics. Analyze industry trends and competitor activities to refine channel sales

strategies.

6. Brand Advocacy and Promotion: Promote Lord's Med Pathology's brand, products, and services to potential

channel partners. Represent the company at industry events, trade shows, and meetings to build brand

awareness and attract partners.

7. Reporting and Analytics: Maintain accurate records of all channel sales activities, including lead status,

pipeline development, and deal closures. Provide regular reports and updates to senior management on

channel sales performance and market insights.

8. Training and Onboarding: Assist new channel partners with the onboarding process, ensuring they are

equipped with the necessary tools and knowledge. Provide training and support to partners on the

company's products and services.

Channel Partners
- Distributors
- Resellers
- Franchisees
- Independent Sales Agents or Representatives
- Healthcare Consultants
- Laboratory Service Providers
- Technology Partners
- OEM (Original Equipment Manufacturer) Partners

Requirements / Qualifications:

- B.Sc./ MBA
- 5-10 Years of Pathology /Healthcare Experience.
- Proven experience in a managerial role within the healthcare industry, preferably in pathology or diagnostic

services.
- Strong leadership and team management skills, with a track record of building and developing highperforming teams.
- Knowledge of regulatory requirements and standards in the healthcare industry.

Contact

Rekha (HR)

6364938768

**Job Type**: Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Business development: 1 year (preferred)
- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Sales: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person