Digital Marketing Executive

2 days ago

Aundh Pune Maharashtra, India BrightMinds Early Learning Center - Preschool & Daycare Full time

**Job Title**: Digital Marketing Executive

**Location**: BrightMinds Early Learning Center, Aundh Road, Khadki, Pune

**Experience**: 2-5 Years

**Job Type**: Full-Time

**Salary**: Rs. 20,000 - Rs. 25,000 per month

**About Us**:
BrightMinds Early Learning Center is a nurturing preschool dedicated to providing holistic early childhood education. We are seeking a dynamic Digital Marketing Executive to join our marketing team to promote our preschool and strengthen our online presence. If you are passionate about education, digital marketing, and engaging with the community, we would love to meet you

**Key Responsibilities**:

- **Social Media Management**:
Develop, execute, and manage social media marketing strategies on platforms such as Facebook, Instagram, and LinkedIn to engage parents and prospective clients. Ensure the content aligns with the brand’s voice and mission.
- **Content Creation**:
Design and create engaging visual and written content (posts, blogs, newsletters, videos, etc.) to promote preschool activities, events, and updates.
- **SEO & SEM Optimization**:
Implement SEO best practices for the website and blog content to increase search engine rankings. Manage paid search campaigns on platforms like Google Ads and optimize ad performance.
- **Performance Analysis**:
Use analytics tools (Google Analytics, social media insights) to measure campaign performance and adjust strategies to optimize ROI.
- **Online Reputation Management**:
Monitor and respond to online reviews and messages, addressing any queries or concerns from parents and followers promptly.
- **Collaborations & Partnerships**:
Work closely with local influencers, community groups, and education-based organizations to enhance online visibility and engagement.
- **Event Promotion**:
Promote preschool events, open houses, and special programs via online channels, driving registrations and attendance.

**Required Skills & Qualifications**:

- **Experience**:

- **Technical Skills**:

- **Creativity**:
Strong creative skills in designing engaging content and campaigns tailored for a family-oriented audience.
- **Communication**:
Excellent written and verbal communication skills. Ability to craft compelling narratives and engage with the community effectively.
- **Analytical Mindset**:
Ability to interpret data, generate insights, and make data-driven decisions to optimize campaigns.
- **Time Management**:
Strong organizational skills with the ability to manage multiple projects and meet deadlines.

**Desired Traits**:

- Passion for early childhood education and a desire to promote a positive learning environment.
- Strong attention to detail and ability to adapt to changing digital trends.
- Team player with the ability to collaborate across departments.
- Self-motivated with the ability to work independently and take initiative.

**To Apply**:
**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Internet reimbursement

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (preferred)
- Marketing: 1 year (preferred)
- Digital marketing: 1 year (preferred)

**Language**:

- English (required)

Work Location: In person

Expected Start Date: 01/03/2025

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