Digital Marketing Executive

1 week ago

Mumbai Maharashtra, India Aditi Tracking Support pvt Ltd Full time

**Location: Malad**

**Timing:10 am to 7 pm**

**Working Days: Monday to Saturday**

**Experirence:3-5 Yrs**

**Role 1- Social Media Executive Job Duties**:

- Oversees all company social media accounts management
- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
- Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
- Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
- Audits and analyses social media presences, including digital advertising costs and returns
- Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
- Interviews, hires, and trains social media team members
- Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
- Monitors and develops reports on competitor activity within social media spaces

**Role 2- Digital Marketing Executive Job Duties**:

- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the on-going company presence on social media (Twitter, Facebook, etc.)
- Launch optimized online adverts through Google Ad words, Facebook, etc. to increase company and brand awareness
- Update website content from the back end regularly
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors

**Job Types**: Full-time, Fresher

Pay: ₹25,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 3 years (required)

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