B2b Enterprise Marketing

2 days ago

Delhi Delhi, India Unstop Full time

**Target acquired Go Go Go**

Yes, we are looking for ninjas who will answer the call for battle in innovative ways and overcome the target with style.

**Unstop** is hiring **Enterprise Marketing ninjas**, who will be responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts. This includes developing and managing relationships with key decision-makers, creating and executing marketing campaigns, and tracking and measuring results.

**The war cry**:

- Develop and implement a target account strategy to support account-based selling
- Implement the strategy with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts
- Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities
- Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner
- Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
- Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts
- Monitor trends, develop a feasible marketing plan, and ensure its successful implementation

**What ammo should you carry?**
- Minimum 1-year experience in B2B demand generation/Account Based Marketing. Experience in the HRTech space will be helpful but not mandatory.
- A UG/PG degree in Marketing, Business, or comparable education/experience.
- Proven track record executing innovative and multi-part event and demand generation programs.
- Working with key business stakeholders, the wider marketing team, and partners/ agencies to support the overall marketing plan.
- Proven track record with account-based marketing programs and large account-selling teams.
- Track record of developing and managing multiple marketing programs simultaneously.
- Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns.
- Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
- Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.

**Compensation**:
**Job Types**: Full-time, Permanent

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Work Location: In person

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