Senior Copywriter – B2B Marketing

Edvoy ( is an innovative educational technology platform that provides comprehensive resources for students seeking guidance and support throughout their academic journey. Founded on the principle of empowering students to make informed decisions about their education, Edvoy offers a range of services designed to simplify the complex process of studying abroad through technology. Edvoy prioritizes transparency and accessibility, ensuring that students can access accurate information and unbiased guidance as they pursue their educational goals.
Designation – Senior Copywriter – B2B Marketing
Role – Full Time
Experience – 4+ years
Location – Delhi
About the Role
We’re looking for a strategic and results-driven Senior Copywriter to define and scale the voice of our brand across all B2B communication channels . This is a high-impact, individual contributor role where your words won’t just inspire they’ll generate leads, strengthen partner relationships, and drive measurable business growth.
What You’ll Do
Shape the Brand Voice in B2B
Establish and maintain a clear, professional, and compelling tone of voice tailored for partners, institutions, and enterprise audiences .
Ensure consistency across all channels, presentations, proposals, website, campaigns, partner enablement materials, and thought-leadership content.
Write to Influence and Convert
Craft high-performing copy for lead-generation campaigns, B2B email journeys, LinkedIn, landing pages, and product brochures .
Translate complex solutions into clear, persuasive messaging that resonates with decision-makers.
Drive Strategic Messaging
Collaborate with growth, partnerships, and product teams to develop value-driven content strategies that align with our business objectives.
Support sales and partnerships with impactful pitch decks, case studies, and nurturing campaigns .
Own Performance & Insights
A/B test messaging and optimize copy based on engagement and conversion data.
Stay close to B2B performance metrics, MQLs, SQLs, CTRs, engagement rates, and refine strategies accordingly.
Elevate Standards & Enable Teams
Uphold high standards of clarity, persuasion, and professionalism across all B2B communications.
Who You Are
4+ years of experience in B2B or SaaS copywriting , with proven success in lead generation and partner engagement.
Strong ability to write across diverse B2B formats: ads, emails, web, whitepapers, case studies, and sales collateral.
Skilled in conversion-focused writing —turning messaging into measurable actions (form fills, demo requests, partner sign-ups).
Adept at balancing creativity with business strategy .
Comfortable analyzing performance data and optimizing messaging through testing.
Strong collaboration and project management skills you deliver high-quality work on time.
Key KPIs
Lead Generation Impact: Increased MQL-to-SQL conversion rates through optimized messaging.
Campaign Performance: Higher engagement rates across email, LinkedIn, and landing pages.
Sales Enablement Success: Positive partner/sales feedback on collateral effectiveness.
Brand Consistency: Cohesive voice and messaging across all B2B communication touchpoints.
Timeliness: 90%+ of deliverables completed on schedule.
Team Growth: Evident improvement in junior writers’ skills and contribution.
Why Join Us?
This role goes beyond copywriting—you’ll play a strategic role in shaping how our brand is perceived by partners, institutions, and industry stakeholders worldwide . From driving lead-generation campaigns to strengthening partner trust, your work will have a direct business impact and help us scale globally.

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