Brand Strategist

1 week ago

Bengaluru Karnataka, India Social Panga Full time

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**Brand Strategist (2-4 years)**:
Full Time - Marketing

**Whats it About**:
“Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” - This is what Steve Jobs said to John Sculley, then Pepsi CEO, to lure him into Apple. Today, Apple happens to be the most profitable company in the world.

Here’s Team Social Panga asking you - Do you want to work in a regular 9 to 5 job in the background, or do you want to work with passionate people in an exciting work environment and change the world of digital strategy and planning?

We are looking for a brand strategist who can provide creative and business value to our clients, working across different verticals of digital media.

**Key Responsibilities**:

- Conduct research and develop a 360-degree Brand Strategy across digital and offline touchpoints by conceptualising & owning the brand communication, engagement, and reputation management across communication & distribution channels.
- Own the mandate for business solutions: define & draw out the content strategy for paid mediums; coordinate with internal solutions and creative teams, and clients, to achieve business metrics.
- Support brands by advising competitive strategies, and contributing innovative ideas towards brand creation and management.
- Develop guidelines, frameworks, and strategies for brands. Attend client meetings, prepare appropriate briefs and present ideas and strategies upon conceptualization.
- Understand and adapt new technology possibilities to grow brands.

**Must Have**:

- Must be a self-starter, with strong planning and organizational skills and the ability to work with mínimal direction.
- Excellent oral and written communication skills.
- Excellent communication skills, coupled with strong written, verbal communication and negotiation skills. Good presentation skills are a plus point.
- Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last-minute changes.
- Knowledge of brand strategy, market research & brand management, and experience in marketing, advertisement and promotions. Should also possess a working understanding of content writing, design language and visual elements.
- Updated knowledge and expertise in digital branding & social media.

**Advantage Social Panga**:

- Work with a bunch of people who are crazy about communication and content; and are happy to spend hours at end fussing over just the correct combination of words.
- Work out of an office that’s nothing like an office. We hate cubicles and dress codes, and love crazy posters and endless chai coffee discussions.
- We’ve worked in jobs with crazy timings, and understand the importance of having a life. So we’ll all join you at that pub for drinks after you’re done for the day.
- We are young and growing fast, and working with us will take you on a roller coaster growth ride. And this roller coaster only goes up, up, up baby

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