Google Ads Expert

E-commerce

Jaipur

Posted : 5 hours ago

**About VGL Group**

Vaibhav Global Limited (VGL) is a leading **electronic retailer of jewelry and lifestyle products**. In FY 2023-24, VGL reported a **turnover of ~$365 million** and employs **4,000+ people globally**, with **3,000+** based in Jaipur, India.

**Multi-Channel Presence**

VGL reaches a broad audience through its **TV, e-commerce, and digital retail platforms**:

- **Shop LC (USA)** - **Live broadcasts to 60M+ homes** with a strong e-commerce presence.
- **TJC, UK** - **Reaches 27M+ homes** through TV and digital platforms.
- **Shop LC Germany** - **Broadcasts to 40M+ homes**, expanding VGL’s European market presence.
- **Ideal World (UK)** - Acquired in **2023**, a leading UK **teleshopping & digital sales platform**.
- **Mindful Souls** - Acquired in **2023**, a fast-growing **subscription-based e-commerce brand** focused on spiritual and wellness products.

**Social Impact & ESG Initiatives**
- **Your Purchase Feeds ** - VGL’s flagship **one-for-one meal program** has provided **99M+ meals** to schoolchildren in India, the US, and the UK.
- **Employee Volunteering** - Encourages employees to **donate two hours monthly** for charitable activities.
- **Sustainability Commitment** - Focused on **renewable energy, waste reduction, and green initiatives**.
- **IGBC Award Winner** - Recognized for excellence in **green built environments** at its Jaipur SEZ unit.
- Assigned a **‘Combined ESG Rating 72 (Strong)’**from ICRA ESG Ratings Limited

**Talent & Culture**
- **Humanocracy & Micro-Enterprises** - VGL fosters a **decentralized, empowered work culture**, enabling **small, agile teams** to drive innovation and ownership.
- **Talent Density & Meritocracy** - Prioritizing **high-performance teams, rewarding talent, and a culture of excellence**.
- **GPTW Certified** - Recognized as a **Great Place to Work** across India, the US, the UK, and China.

**Recognition & Achievements**
- **Top Exporter Award** - Honored by GJEPC for being **India’s largest exporter of silver and colored gemstones**.
- **Operational Excellence** - A strong track record in **value-driven retail and customer-centric growth**.

**Job Title: Google Ads Specialist (E-commerce)**:
**Key Responsibilities**:

- Plan, execute, and optimize high-budget Google Ads campaigns.
- Manage **Shopping Ads, Search Ads, Performance Max, and Remarketing campaigns**.
- Ensure product feed optimization through **Google Merchant Center**.
- Analyze campaign performance using **Google Analytics/Northbeam** and deliver actionable insights.
- Monitor **ROAS, CPC, CTR, and other KPIs** to achieve performance goals.
- Conduct **A/B testing** on ad copy, landing pages, and keywords to improve efficiency.
- Stay updated on **Google Ads algorithm updates, e-commerce trends, and emerging ad strategies**.
- Create and present **performance reports** with clear, data-driven recommendations.

**Requirements**:

- Minimum **2 years’ experience** in Google Ads, with at least **6 months in e-commerce verticals**.
- Strong knowledge of **Google Merchant Center, Google Analytics, and Google Tag Manager** (mandatory).
- Hands-on experience with **Google Ads Editor** and **Bing Ads**.
- Proven track record of delivering **ROAS-driven results**.
- Strong **analytical and data interpretation skills**.
- Excellent **communication skills** for collaboration and reporting.
- Proficiency in **Excel** for data analysis and reporting.
- Prior experience in **feed optimization**.
- Understanding of **customer journey mapping in e-commerce**.

**Job Overview**:

- **Compensation**: ₹ Competitive Pay Yearly
- **Level**: 3
- **Location**: Jaipur
- **Experience**: 2-6 Years
- **Qualification**: Bachelor Degree
- **Work Mode**: Onsite
- **Job Type**: Fulltime