Marketing Executive

1 week ago

Panaji, India Xpanse Coffee Full time

**About Xpanse Coffee**

At Xpanse Coffee, we serve more than just great coffee; we serve community, creativity, and connection. As a fast-growing coffee chain, we’re passionate about creating memorable customer experiences and building a strong, recognizable brand. We're looking for a proactive and energetic **Marketing Executive** to help drive brand awareness, customer engagement, and sales across all our locations.

**Key Responsibilities**

**1. Brand & Campaign Management**
- Assist in planning and executing marketing campaigns that align with brand goals — including product launches, seasonal promotions, and in-store events.
- Coordinate marketing materials across stores to ensure consistent brand messaging.

**2. Social Media & Content Support**
- Collaborate with the digital marketing team to plan and produce social media content.
- Support the creation of visual and written content including flyers, posters, and videos.
- Monitor and respond to customer feedback and messages across social platforms.

**3. Market Research & Analysis**
- Conduct competitor analysis and track local market trends to identify opportunities for growth.
- Gather customer feedback through surveys and on-ground insights to support campaign development.

**4. Event & Activation Coordination**
- Support the planning and execution of local marketing events, pop-ups, brand activations, and collaborations.
- Manage logistics, partnerships, and promotional items for events.

**5. In-store Marketing & POS**
- Ensure stores are equipped with updated point-of-sale (POS) materials, including menus, signage, and promotional displays.
- Work with store managers to roll out campaigns effectively at the ground level.

**6. Reporting & Administrative Tasks**
- Track performance of campaigns, footfall data, and customer engagement metrics.
- Prepare reports and presentations for internal stakeholders.
- Assist in managing marketing budgets, invoices, and vendor coordination.

**Requirements**:

- Bachelor’s degree (Marketing, Business, Communications, or related field is a plus).
- 1-2 years of experience in marketing, preferably in the food & beverage or retail industry.
- Strong communication and interpersonal skills.
- Ability to multitask and manage multiple campaigns.
- A passion for branding and customer experience.

**What We Offer**
- A creative and fast-paced work environment.
- Growth opportunities in a scaling coffee brand.
- Opportunities to lead your own campaigns and make a real impact.

Schedule:

- Day shift
- Morning shift

**Language**:

- English (required)

Work Location: In person

Pay: ₹17,000.00 - ₹23,000.00 per month

Schedule:

- Day shift

Work Location: In person

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