Marketing Executive

5 days ago

Panjim Panaji Goa Panaji India Recykal.com Full time

Job Description We are hiring for the below position Position Overview: We are seeking a dynamic and proactive Ground Marketing candidate to drive and execute on-ground marketing, research and outreach initiatives. The ideal candidate will be a Goa-based marketing professional with strong local knowledge, experience in state-wide or CSR/IEC campaigns, and the ability to manage partnerships with NGOs, government departments, and local agencies. This role demands hands-on execution, field research, and community engagement, ensuring seamless collaboration between stakeholders and Recykal's central marketing team. 1. Research & Insights Conduct on-ground channel and audience research across Goa including locals, tourists, and informal waste sector stakeholders. Identify new communication touchpoints and local motivators for state wide campaign adoption. Work with local NGOs and civic bodies to understand behavioral drivers and barriers. Produce weekly insight reports with photos, findings, and actionable recommendations and plans. 2. Partnerships & Outreach Build and manage relationships with local agencies, vendors, NGOs and community groups. Support partnership programs with Goa Tourism (GTDC), GCCI, municipalities, travel unions, and educational institutions. Coordinate with CSR and state-level partners to align on-ground activations and awareness drives. Facilitate community events, training sessions, and awareness workshops for informal waste workers and citizens. 3. Marketing Execution & Coordination Plan and execute ground-level marketing campaigns across key audiences. Oversee IEC (Information, Education & Communication) activities from ground level plan, ensuring visibility and maintenance of materials (OOH, print, radio, and on-ground assets). Support ATL/BTL activations, events, and small-format brand engagements across Urban bodies & Panchayats. Manage vendors, field agencies, and logistics for campaign rollout and ensure adherence to timelines. Support Go-To-Market (GTM) initiatives and community-facing activations. 4. Reporting & Feedback Maintain a live research, channel and partner tracker (photos, site data, feedback). Submit weekly progress reports to the central marketing team. Identify field-level challenges and propose operational or communication improvements. Track the effectiveness of IEC placements and partner collaborations through periodic audits. Qualifications: Bachelor's degree in Marketing, Mass Communication, Social Sciences, or Environmental Studies. 25 years experience in marketing, field execution, IEC, CSR, or any state-wide marketing campaigns. Resident of Goa with a deep understanding of local geography, language, and community behavior. Fluent in Konkani, Marathi, Hindi, and English. Proven experience in government or private state wide campaigns. Strong coordination, stakeholder management, and execution capabilities. Additional Requirements: Must possess a two-wheeler; should be willing to travel extensively within Goa. Comfortable with field work, vendor interactions, and on-ground activations. Hands-on experience with Google Workspace, MS Office, and photo/video documentation. Exposure to media, events, and ATL/BTL marketing activities. Candidates with experience in political, social, environment, sustainability or public-sector IEC campaigns will be preferred. Self-driven, organized, and capable of managing multiple assignments independently.

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