Digital Marketing Executive
5 days ago
**About Us**
At **Xpanse Coffee**, we believe coffee is more than just a drink; it's a ritual, a moment of pause, and a reason to connect. As a growing coffee chain, we’re passionate about crafting exceptional experiences for our customers, both in-store and online. We’re now looking for a creative and data-driven **Digital Marketing Executive** to help us elevate our brand and expand our digital presence.
**Key Responsibilities**
- **Content Creation & Management**
Coordinate photoshoots and collaborate with designers for visual content.
- **Social Media Management**
Plan and execute organic and paid social media strategies across platforms (Instagram, Facebook, X, LinkedIn, Google my business etc.).
Monitor trends and community engagement to grow our audience.
- **Campaign Strategy & Execution**
Plan, execute, and optimize digital marketing campaigns to drive store traffic, online orders, and brand awareness.
Collaborate with store managers and sales teams to align marketing goals.
- **Performance Analytics**
Provide insights and recommendations for improving performance.
- **SEO & Website Optimization**
Optimize website content for search engines to improve visibility and ranking.
Coordinate with web developers for UX and landing page improvements.
**Requirements**:
- Bachelor’s degree (Marketing, Communications, Business, or related field is a plus).
- 1+ years of experience in digital marketing, preferably in the F&B or retail industry.
- Strong copywriting and communication skills.
- Passion for coffee, branding, and creating unique customer experiences.
- Creative mindset with attention to detail and ability to multitask.
**What We Offer**
- Opportunity to shape the voice of a fast-growing coffee brand.
- Dynamic work environment with a passionate and driven team.
- Opportunities for career growth in a rapidly expanding company.
Schedule:
- Day shift
- Morning shift
Willingness to travel:
- 100% (preferred)
Pay: ₹17,000.00 - ₹23,000.00 per month
Schedule:
- Day shift
Work Location: In person
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