Product Marketing Speacialist

**Roles and Responsibilities**

As a product marketer you will take part in end-to-end marketing experience. You
will contribute and lead key messaging and positioning in a product's journey. From
determining product messaging, positioning, competitor analysis to winning sales pitches. Your role also includes clearly understanding the product, its market and the potential customers, and to successfully connect with them in the lower-funnel marketing campaigns. You will help with creating a strong promotion and product sales strategy for the potential customers and build a strong user base. You will be expected to work with a cross-functional team covering sales, marketing, customer success, and product implementation and management.
- Take full responsibility for creating and executing all the marketing collateral to target potential customers who are in the sales pipeline.
- Collaborate with customer success and product implementation team to promote the product to existing customers through upsell and cross sell.
Reduce customer churn, increase customer retention and work with the sales team for account expansion (upgrade yearly contract value).
- Closely work with sales and marketing team and take part in sales enablement strategy for potential customer activation, retention, and account expansion.
Support marketing and sales team in creating product messaging and positioning, sales deck, product sheet, customer case study, sales pitch doc.
- Play a key role in communicating product features and offerings-based customer pain points and key problems.
- Clearly understand product and market and keep track of how the product is positione against competing offerings.
supporting product details and sales pitch content.
- Promote the product benefits to encourage end users to adapt by demonstrating the product and thus achieve revenue targets.
- Implement tactics and strategies to generate demand and drive end-user adoption and retention of the product.
- Develop thorough knowledge about the product and bring the product to the market by engaging with core messaging, promotions, and selling through lower-funnel marketing campaigns.
- Take responsibility for product upselling, cross-selling, and communicating new updates and features.
- Drive user adoption across stages of the customer funnel (activation, adoption,
retention, referral) with every product version release containing new UI updates, bug fixes, and feature implementations.
- Seek out opportunities for user account expansion when a new update introduced in the market.

**Job Qualifications**
- Must possess excellent written and verbal communication skills.
- Take part in thorough market, competitor and product study, and produce relevant
messaging that differentiates our products from others.
- Conceptualize topics, customer case studies, content strategies, sales enablement
webinars, product explainer videos, product pages.
- Ideate and execute campaigns in organic and paid media, marketing automation
platform to promote the value of the product.
- Who should apply:

- You must have 3 to 5 years of experience in content writing, marketing strategies, and developing marketing collaterals.
- You must possess good product/marketing functions and running campaigns targeting B2B enterprises.
- You must be comfortable enough to work with technology, the software product and its infrastructure and more.
- Good analytical skills and clearly understand Saas KPI and metrics

**About us**:
ConvergePoint is a fast-growing software company headquartered in Houston, USA with an exclusive development office in Chennai. We are the leading provider of compliance software solutions on Office 365 Microsoft SharePoint and offer five proprietary software products that manage the life cycle of Policies & Procedures, Contracts, Conflict of Interest Disclosures, Incident Tracking and Employee Training. Converge Point currently serves about a large number of customers (Fortune 500, Enterprise and mid Size organizations) in the US, Canada, UK, Australia/New Zealand, and South Africa.