Product Marketing Manager

3 weeks ago

Chennai, India YourTribe Full time

Responsibilities: • Develop and implement strategic marketing plans to achieve company objectives. • Conduct market research to identify trends, opportunities, and competitors in the finance software industry. • Lead digital marketing campaigns across various channels, including social media, email, and online advertising. • Collaborate with product development team to ensure marketing strategies align with product features and updates. • Analyse marketing data and metrics to track campaign performance and optimize future strategies. Qualifications: • Bachelor’s degree in marketing, Business, or related field; MBA preferred. • 3 to 5 years of experience in marketing. • Proven track record of successfully launching and managing marketing campaigns for software products. • Strong analytical skills and ability to interpret marketing data to make strategic decisions. • Excellent communication. • Knowledge of accounting and finance industry trends and regulations is a plus.

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