Product Marketer

### About Pickyourtrail

Pickyourtrail is the Indian millennial’s most loved leisure travel brand. Our mission is to make a positive impact on people by delivering meaningful & memorable experiences through travel.

We take pride in having built India’s most loved Do-It-Yourself vacation builder platform. Over 100,000 travellers from 14 countries have picked their trail with us and have rated us exceptional across TrustPilot, Facebook and Google. In fact, Google in its travel survey had cited Pickyourtrail’s model of combination of expert-led advice and tech platform as the desired solution for the vacation industry. With an NPS score of 60+, We continue to focus on delivering exceptional value and experiences for the new age travellers breaking away from the traditional packaged tours model.

## Why work with Pickyourtrail

The most obvious question is on the industry - The travel Industry has been the worst hit in the Pandemic. We strongly believe that with the vaccination percentages and overall understanding of the disease the worst is behind us. The next 12-24 months is a watershed moment in the travel industry and more so in the Leisure vertical. The huge pent up demand is real - look around and almost every 2nd person you come across wants to take a break. By joining any travel company, you are buying a shot at an accelerated career growth over the next few years

Pickyourtrail is one of the very few travel startups that have survived the pandemic. We have not only survived but also increased our product portfolio to now include - Domestic Staycations, Global markets (Dubai and USA) in addition to our India outbound market. Despite the tough circumstances surrounding the pandemic we have managed to maintain and in fact grow our glass door rating to 4.2 on 5.

Pickyourtrail offers you 2 key benefits

1. Clear strategy and Roadmap - Even the pandemic didn’t get us to pivot : ) At Pickyourtrail, you are assured of an environment which is stable with respect to direction & goals. This gives you a stable base to experiment and drive towards the desired end state. We shy away from randomisations and strive towards a well drawn down quarter operating plan to ensure that all teams across Revenue - Design - Marketing - Engg - Operations - Product are aligned.

2. High Impact Opportunity - We believe that travel is where online meetings were in feb 2020 - waiting to explode. There could be no better time to leverage your past experience to help the organization grow faster towards the desired outcomes.

## What will you be doing?
- Own product marketing initiatives for a new product line - product copy, branding, positioning, collaterals & social media handles
- Strategize and execute product communication - ensure new and existing customers are made aware of product features + value prop - through videos, landing page, FAQs, blog posts,training materials and articles
- Map customer touchpoints and ensure value prop and product communication are aligned
- Own product release communication across launches
- Plan and execute marketing campaigns aimed at awareness/conversions/customer delight - establish metrics and measure ROI of campaigns
- Develop immersive and structured training materials for customers
- Develop marketing plan and strategy for customer engagement, awareness and conversion across channels
- Develop region specific marketing and communication plan targeting customers across US, Europe and Middle East
- Setup Marketing Automation campaigns to improve conversion rates/reduce the sales cycle
- Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
- Obtain insights into customers usage of current products, untapped opportunities and buyer personas, through interviews, surveys and focus groups
- Take part in Product demos and understand customer persona. Develop marketing campaigns catering to different user persona
- Perform Market Research and be on top of industry trends
- Represent the firm at in-person/virtual events and pitch the product to prospective customers
- 4+ of experience in Product Marketing. Preferably in SaaS
- Working experience with US/European customers
- Excellent written and verbal communication skills
- Ability to collaborate with multiple stakeholders - Product, Design, Sales to achieve marketing objectives
- Power user of Social media platforms - Instagram, LinkedIn, Twitter and Facebook
- Exposure to Marketing automation tools
- Self starter with strong analytical skills