Social Marketing Executive

Executive - Digital Marketing (nHance)

**Company Name**:
IMS Group (Interactive Manpower Solutions Pvt. Ltd.)

**Job Title: Executive -** Social Media Marketing

**Division**: IMS nHance

**Job Location**:Ahmedabad (Work from Office)
- Copywriting: Crafting compelling and engaging copy for social media posts, ensuring it aligns with the brand's voice and tone.
- Design: Create graphic designs using design tools like Canva to create visually appealing and shareable content, including images, infographics, and videos.
- Strategy Development: Content Strategy: Planning and developing a content calendar that aligns with the overall marketing and business goals.
- Campaign Planning: Creating and executing social media campaigns to increase brand awareness, engagement, and conversions.
- Audience Engagement: Monitoring trends, responding to comments, and engaging with the audience to build a community around the brand.
- Scheduling and Publishing: Scheduling Tools: Utilizing social media scheduling tools to plan and automate the posting of content across different platforms.
- Timing Optimization: Identifying optimal posting times based on the target audience's behavior and platform algorithms.
- Analytics and Reporting: Performance Monitoring: Tracking key performance indicators (KPIs) such as likes, shares, comments, click-through rates, and conversions.
- Data Analysis: Analyzing social media metrics to gain insights into the effectiveness of campaigns and making data-driven decisions.
- Reporting: Creating regular reports to showcase social media performance and suggesting improvements.
- Community Management: Customer Service: Addressing customer inquiries, feedback, and complaints on social media platforms.
- Building Relationships: Cultivating and nurturing relationships with followers, influencers, and other relevant communities.
- Stay Updated on Trends: IMS Group - Job Description for Executive - Social Media Marketing
- Platform Updates: Keeping up to date with changes in algorithms, features, and trends on major social media platforms.
- Industry Trends: Staying informed about industry trends and incorporating relevant content into the social media strategy.
- Ad Campaigns: Paid Advertising: Creating and managing paid social media advertising campaigns to boost reach and achieve specific objectives.
- Budget Management: Monitoring ads spend and optimizing campaigns for maximum return on investment.
- Collaboration: Cross-Functional Collaboration: Working closely with other teams, such as marketing, sales, and customer support, to align social media efforts with broader business objectives.
- Influencer Collaboration: Identifying and collaborating with influencers to amplify the brand's reach.
- Continuous Learning: Professional Development: Staying current with industry best practices, attending webinars, workshops, and seeking opportunities for professional growth.

**Skill Sets Required**:

- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of social media marketing concepts and best practices
- Basic knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skill

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Food provided
- Health insurance

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- UK shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Work Location: In person