Growth Associate

**About the Team** We’re revolutionizing the way India shops — and we need curious, driven minds like yours to lead the charge. Imagine seeing your favorite influencer in a show-stopping outfit, only to find there’s no way to buy it online. Frustrating, right? That’s the very gap we’re solving at Meesho through Content Commerce and additionally trying to shape more influencers become entrepreneurs— and you could be at the heart of it. As our next Associate - Growth, you’ll play a pivotal role in solving one of the most common yet unexplored problems in Indian e-commerce: how to connect aspiration to access. And the solution lies in building a creator-driven commerce engine. **Content Commerce at Meesho** This role sits within the Content Commerce GM org, one of Meesho’s most exciting and high-potential bets. Content Commerce is the hottest new trend in e-commerce globally, and we’re working to make it mainstream in India, just like we did with reselling. Within the Content Commerce org, you will be part of the Meesho Creator Club (MCC) team — a core team that focuses on onboarding, activating, and scaling creators across the country. The team’s mission is to enable creators to drive immersive, trustworthy, and high-conversion shopping experiences for Meesho users, directly impacting GMV and revenue. **What you will do**: - As a Growth Associate, you will lead creator acquisition efforts. Your day-to-day will involve: - Discovering new creator growth channels - from social platforms to community groups - Designing growth experiments and campaigns to bring new creators into the Meesho ecosystem - Activating and enabling creators to consistently participate in content commerce by building toolkits, incentives, and playbooks - Collaborating cross-functionally with internal teams (product, ops, tech, creative) and external partners to drive outcomes.You’ll be the face of Meesho’s creator-first vision and a key player in helping this new e-commerce model scale 10x. And of course, we’re not all work and no play. Whether it’s our weekly “no-shop-talk” team calls, spontaneous meme wars, or intense board game nights — we know how to have fun while building the future of commerce. **What you will need**: - 1-2 years of experience in managing digital performance campaigns (Meta ads is preferred) - In depth understanding of how to run a performance marketing campaign and knowledge of how to make analytical driven decisions from the campaign data is what would be required in this profile. - 1-2 years of total work experience either in consulting from top tier firms or in tech start ups / tech companies in similar roles preferred - Organizational skills Excellent communication skills, written and verbal - Superior problem-solving and project management skills - Strong track record with proven growth in your current organization **About us** Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities. Curious about life at Meesho? Our people have a lot to say and they've made us the top-rated e-commerce workplace on Glassdoor. **Our Mission** Democratising internet commerce for everyone - Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company. **Culture and Total Rewards** Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die”, Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles. We provide market leading compensation - both cash and equity-based - specific to job rol