Performance Marketing Executive

5 days ago

Jabalpur Madhya Pradesh, India LA ViE MD Full time

**Position**: Performance Marketing Executive
**Location**: Jabalpur, India
**Employment Type**: Full-Time/Hybrid
**Salary Range**: ₹14,000 - ₹35,000 per month
**Shift**: Flexible, with preference for US shifts (Night Shift)
**Industry**: Health & Beauty / E-commerce

**About Us**:
La Vie MD is a leading health and beauty brand, specializing in medspa services and e-commerce. With physical locations in **San Jose, Los Gatos, and San Francisco**, and a rapidly expanding **Shopify store**, our mission is to enhance natural beauty and provide premium services. We are seeking a talented **Performance Marketing Executive** in Jabalpur to drive our digital advertising efforts and boost our online presence.

**Responsibilities**:

- **Campaign Strategy & Execution**: Plan, launch, and optimize paid campaigns across **Google Ads** and **Meta Platforms** (Facebook & Instagram) to maximize reach and ROI.
- **Creative Collaboration**: Work closely with the design and content teams to develop compelling creatives and ad copy tailored to our target audience.
- **Advanced Targeting**: Utilize lookalike audiences, retargeting, and in-depth demographic targeting for high-converting campaigns.
- **Performance Analytics**: Track, analyze, and report on campaign results, providing actionable insights to refine strategies.
- **A/B Testing**: Run experiments on creatives, ad copy, and audience segments to enhance campaign performance.
- **Budget Management**: Manage advertising budgets effectively to ensure maximum ROI while staying within allocated resources.
- **Data-Driven Optimization**: Use analytics tools to uncover trends and optimize campaigns accordingly.
- **Industry Trends**: Stay updated on platform changes, industry trends, and new advertising tools to stay competitive.

**Qualifications**:

- Proven experience in running **Google Ads** and **Meta Ads** campaigns, preferably within the e-commerce or beauty industry.
- Certifications in **Google Ads** or **Meta Blueprint** are a strong advantage.
- Expertise in PPC strategies, audience segmentation, and conversion optimization.
- Proficient with analytics and ad management tools like **Google Analytics**, **Meta Ads Manager**, **SEMrush**, or **Hootsuite**.
- Knowledge of conversion tracking, pixel setup, and attribution models.
- Strong analytical and problem-solving skills with the ability to work under pressure.
- Willingness to work US shifts.

**What We Offer**:

- Competitive salary package, above the market average for **Jabalpur**.
- The opportunity to work with an international health and beauty brand.
- Flexible work environment with a supportive team culture.
- Access to professional development programs, certifications, and training.

**How to Apply**:
Please submit your **resume**, a brief **cover letter**, and examples of ad campaigns you’ve managed—highlighting key metrics or performance achievements.

**Equal Opportunity Employer**:
La Vie MD values diversity and inclusion. We welcome applicants from all backgrounds and experiences.

**Job Types**: Full-time, Permanent

Pay: ₹14,519.09 - ₹35,000.00 per month

**Benefits**:

- Flexible schedule
- Leave encashment
- Paid sick time
- Work from home

Schedule:

- Night shift
- Rotational shift

Supplemental Pay:

- Commission pay
- Overtime pay
- Performance bonus
- Yearly bonus

**Language**:

- English (preferred)

Work Location: In person

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