Performance Marketing Manager
3 days ago
Company Description
, India's first Proptech unicorn, is a brokerage-free property search portal that connects house/property owners with tenants/buyers directly, eliminating the middleman. Founded in March 2014 by alumni from IIT Bombay, IIT Kanpur, and IIM Ahmedabad, the platform serves over 3 million customers monthly and has raised $366 million from top investors, including Google and General Atlantic. Our services include verified brokerage-free properties, online rental agreements, home services, and NoBrokerHood software for apartment societies. operates in multiple Indian cities and continues to expand, driven by a passionate and innovative team of 2000+ members.
Location: Bangalore (Sarjapur Road) | Work from Office
About the Role:
We are seeking a Performance Marketing Manager
to lead and scale our digital marketing efforts across multiple channels. The ideal candidate should be highly analytical, creative, and experienced in managing campaigns that drive measurable ROI across paid platforms.
You'll oversee planning, execution, optimization, and analysis of all performance campaigns, working closely with the creative, sales, and product teams to ensure consistent growth in lead generation and revenue.
Key Responsibilities:
- Develop and implement
end-to-end performance marketing strategies to achieve lead generation and conversion goals. - Plan, execute, and optimize campaigns across
Google Ads, Meta (Facebook/Instagram), YouTube, Affiliate, Push, and WhatsApp channels. - Manage
media budgets and ROI (ROAS, CPL, CPSV, CPSchd)
on a weekly and monthly basis. - Conduct
audience segmentation, consumer research, and competitive analysis
to identify new opportunities. - Define and execute
multi-channel digital campaigns
with proper attribution and tracking. - Collaborate with creative teams to develop
high-performing ad copies, videos, and static creatives
. - Create and manage a
campaign performance dashboard
for stakeholders. - Optimize campaigns based on pre-sales/sales feedback and conversion data.
- Ensure
timely availability and approval of marketing collaterals
(ad copies, creatives, landing pages). - Lead a small team of digital marketers, ensuring their performance and skill development.
Required Skills & Experience:
- Bachelors/Masters degree from IIT or other Tier-1 institute (IIM, NIT, BITS, ISB, etc. preferred).
- 4–7 years of hands-on experience
in
Performance / Growth / Digital Marketing. - Expertise in
Google Ads, Meta Ads Manager, Analytics, Tag Manager, and LinkedIn Ads. - Strong command over
ROI tracking, attribution models, and budget optimization. - Experience in
lead generation and campaign scaling. - Proficiency with tools such as
Google Analytics (GA4), WebEngage, MoEngage, Netcore, Mailmodo, and CRM tools. - Excellent analytical, communication, and leadership skills.
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