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Brand Executive

2 weeks ago

India Spykar Lifestyles Full time

**Job Description:

- **
Develop and plan marketing strategies of Spykar Womenswear.
Plan and implement ATL & BTL activities such as promotional activities, events, point-of-sales marketing etc.
Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
Co-work with respective trade channels for promotional mechanism, special offers, instore display and POS materials.
Plan, monitor and review on the marketing budget.
Plan and execute new product launches.
Conceptualize and initiate digital and social media campaigns through working with various digital agencies.
Responsible for planning and delivering innovative content across all social media platforms.
Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.
Measure and report performance of all digital marketing campaigns.
Manage the ecommerce business by planning and executing online campaigns and promotions.
Monitor competitor's activities through print, TVC advertisements and data analysis, as well as current market performance and trends.

**Requirements**:
University degree in Marketing or Business Administration.
1-2 years of experience in a marketing or brand management role.
Experience in fashion and lifestyle industry would be an advantage.
Analytical mind, effective communication and interpersonal skills.
**Job Mode**: Offline
**Location**: Mumbai HO (Goregaon)