Brand Executive

7 days ago

Bengaluru India Kapiva Full time

Job Description

About Role

The primary scope of this role would be to support brand building efforts on the various solution-

area(s) under the Kapiva portfolio of products. The role covers creative thinking, data analysis & executional support to help the brand achieve its business targets.

Job responsibilities include:

1. Project management of task items basis the strategic objectives for the solution area(s) -

Market Understanding: Understanding of the TG, their trigger & barriers; competitive landscape, etc

2. New Products Development (NPD): Helping in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc

3. Communication Development: Assist in managing all consumer touchpoints - social media,

performance marketing, influencer collaborations, brand campaign, etc

4. Data Analytics: Actively driving measurement & learnings for various marketing initiatives -

Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-

functional teams and external partners/agencies/vendors

5. Other activities required to support portfolio management, sales support, customer service, etc to drive product/therapy success

What we are looking for:

a. Bachelor&aposs degree in Communication, business administration, or related field.

b. 0-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital

marketing

c. Highly motivated & Self-driven, enthusiastic team player

d. Ability to manage multiple projects simultaneously

e. Passionate about building a consumer brand

About Kapiva:

Indias First Modern Holistic Ayurvedic Brand, delivering innovative solutions to Millennials.

Kapiva is an Ayurvedic result-driven brand consisting of everyday products that are infused

with pure Ayurvedic herbs. Each product is manufactured with research-based formulations

crafted by qualified Ayurvedic experts. Our ethos is all about efficacy by creating the perfect

balance of ancestral scriptures with modern-day technology to provide solutions for common

lifestyle issues like digestion, hair & skin, weight management, diabetes, hypertension,

and more

Website: www.kapiva.in

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