Content Strategist

7 days ago

Remote, India The Herb Company Full time

**About Us**:The Herb Company specializes in herbal smoking blends crafted from dried herbs and flowers, using European formulations. Our blends are in loose-leaf form allowing users the flexibility to roll as per their preference - the best part - it's purely organic, containing no tobacco, nicotine, THC or any synthetic chemicals.

**Role Overview**:
**Skill Sets Needed**:

- Proven experience in **content strategy, social media marketing, or copywriting**:

- (agency or D2C brand experience preferred).
- Strong grasp of **Instagram-native content formats** (reels, carousels, stories, ads).
- Exceptional **copywriting skills** — witty, concise, and audience-first.
- Understanding of **youth culture, 420 community, and lifestyle-driven branding**.
- Collaborative mindset to work across creative teams (design, video, marketing).
- Bonus: Experience with **paid media ad copywriting** and **trend-driven content creation**.

**Key Responsibilities & Expectations**:

- **Strategy**: Mapping out monthly content calendars, defining content buckets, and ensuring our messaging aligns with brand tonality — playful, edgy, and community-first.**Concept Creation**: Dreaming up creative concepts for carousels, reels, static posts, ads, and campaigns that break clutter and resonate with 420 culture.**Copywriting**: Writing scroll-stopping captions, scripts, ad copy, and micro-copy that feels natural, engaging, and true to our Culture Bender persona.
- **Platform Mastery**: Staying on top of Instagram/Meta algorithms, cultural trends, and community insights to keep our content relevant and discoverable.
- **Execution & Collaboration**: Working closely with designers, videographers, and editors to bring concepts to life with consistency and flair.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, English, Journalism, or related field.
- 2-4 years of experience in content strategy, copywriting, or social media marketing
- Strong portfolio of content work — captions, ad copy, campaign narratives, or creative writing samples.

**Why Join The Herb Company?**
- A front seat view of building a company. We promise a steep learning curve.
- Absolute Creative Freedom to independently lead projects and own outcomes. You own your growth.
- Flexible work timings with ZERO micromanagement.
- Excitement of building a Visual Narrative from scratch.
- Recognition through product labels on our upcoming products.
- Ownership to take the driving seat + have an opinion on our vibe, tone, positioning as a brand.

**Compensation**:
**How to Apply**:
**If the position sounds interesting to you**

Here’s an overview of our hiring process*:

- Step 3: Video interview with the THC team.
- Step 4: If required* a small assignment to understand the alignment with the brand.
- Step 5: Video interview with THC founding team on assignment and skill assessment.
- Step 6: Get an offer letter, sign it, and start your professional journey with THC

All the Best

Team THC

Pay: From ₹15,000.00 per month

Work Location: Remote

Expected Start Date: 25/08/2025

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