PPC Executive

1 week ago

Noida, India opusys technologies Full time

**A Pay Per Click (PPC) Executive**, also known as a PPC Specialist or PPC Manager, is responsible for managing and implementing Pay Per Click advertising campaigns on various platforms, such as Google Ads, Bing Ads, or social media platforms like Facebook, Twitter, and LinkedIn. Their primary goal is to drive targeted traffic to a company's website or landing page and generate leads or conversions.

Here is a typical job description for a PPC Executive:
Role**:Pay Per Click (PPC) Executive**
- Develop, implement, and optimize Pay Per Click campaigns across multiple platforms, including Google Ads, Bing Ads, and social media platforms.
- Conduct keyword research and analysis to identify relevant keywords and search terms for campaign targeting.
- Write compelling ad copy and create engaging ad creatives to improve click-through rates and conversion rates.
- Monitor and analyze campaign performance data, such as impressions, clicks, click-through rates, conversion rates, and return on ad spend (ROAS).
- Identify trends and insights to optimize campaigns, including bid adjustments, budget allocation, and targeting options.
- Conduct A/B testing to improve ad performance, landing page experience, and conversion rates.
- Perform competitor analysis to identify opportunities and strategies to stay ahead in the market.
- Collaborate with cross-functional teams, including marketing, design, and development, to align PPC campaigns with overall marketing goals and objectives.
- Stay updated with industry trends, best practices, and algorithm changes to ensure the effectiveness of PPC campaigns.
- Provide regular reports on campaign performance and present findings to management or clients.

**Requirements**:

- Bachelor's degree in marketing, advertising, or a related field (preferred).
- Proven experience in managing PPC campaigns, preferably in an agency or corporate setting.
- In-depth knowledge of PPC platforms, such as Google Ads, Bing Ads, and social media advertising platforms.
- Familiarity with keyword research tools and web analytics platforms, such as Google Analytics.
- Strong analytical skills and the ability to interpret data to optimize campaigns.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Attention to detail and strong organizational skills.
- Ability to work independently and manage multiple projects simultaneously.
- Certification in Google Ads or other PPC platforms is a plus.

**Salary**: ₹15,000.00 - ₹18,000.00 per month

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- PPC Campaign Management: 1 year (required)

**Speak with the employer**
+91 7827873588

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