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Digital Marketing Expert

2 weeks ago

Mahalaxmi Nagar Indore Madhya Pradesh, India G2C Software consulting Pvt. Ltd. Full time

Digital Marketing, SEO, PPC, SEM
- Well versed in Google Ads - advanced knowledge of Google Ads is plus GEO restrictions, Extensions, DKIs etc
- Must have managed, created, & optimized of small to large Ads campaigns for US clients
- Google Ads certification is plus Bing campaign implementation is required
- Keyword research and ad copy writing skills must.
- Should be very comfortable in reporting & identifying the anomalies in the weekly/monthly reports
- Should have Google Analytics knowledge & know how to use the insights to optimize digital marketing channels
- Knowledge of Google Merchant & Google data feed
- Social
- Paid campaign management in Facebook, Instagram, Twitter, LinkedIn, & Pinterest is required
- Maximizing followers on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest
- Must know how to use Audience insight
- Basic knowledge of HTML editing, graphics designs using Photoshop
- Be able to implement conversion pixel to track conversions
- Know how to optimize without conversions
- A/B testing
- SEO
- Must possess clear understanding of on-page & off-page optimization
- Know best practices of link building
- Must have knowledge of Google local listing
- Should have expertise in Article Submission, Press Release Submissions, Social Bookmarking, Classified Submissions, Blog Posting, and Business Directory Submissions
- Know how to analyze content & keyword density
- Tools
- Google Ads, Keyword Research tools, Google Analytics, Google Console
- Video & photo editing tools i.e. Adobe Photoshop
- MOZ, SEMRush, ClickFunnels, Zapier, MailChimp, ConstantContact, Buzzstream Lastpass, RingLead, ScopeLead, Hootsuite etc.
- Skype, Slack, Microsoft Office Suite, Dropbox, Google Docs, Advanced knowledge of Excel is a big plus

Schedule:

- Day shift
- Morning shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person