Digital Marketing Expert

2 days ago

Indore Madhya Pradesh, India Pack Universe Full time

**Key Responsibilities**:

- Develop and manage **comprehensive digital marketing strategies** tailored for B2B and B2C verticals
- Plan and execute **geo-fencing and audience targeting** campaigns to reach high-intent, location-specific audiences
- Manage and optimize paid media campaigns on **Google, Meta (Facebook/Instagram), LinkedIn, and YouTube**:

- Lead SEO/SEM strategies to boost organic traffic and improve search rankings
- Enhance website and landing page UX for improved conversion
- Analyze performance metrics using **Google Analytics, SEMrush, HubSpot, and heat mapping tools**:

- Research competitors and trends to propose and implement growth strategies
- Collaborate with content, design, and sales teams to maintain brand consistency and campaign alignment
- Support digital efforts for **product launches, events, and trade shows.**:

- Familiarity with **US market trends** and construction industry background preferred.

**What We Offer**:

- Competitive salary and incentive-based bonuses
- Autonomy and leadership in digital projects
- Collaborative and innovative team culture

**Qualifications**:

- Bachelor's or Master’s degree in Marketing, Digital Communications, or related field
- **8+ years of experience in digital marketing**, preferably within B2B, manufacturing, or construction sectors
- **Hands-on experience with geo-fencing, retargeting, and hyperlocal digital ad campaigns**:

- Expertise in **SEO/SEM, Google Ads, Facebook Business Manager, LinkedIn Campaigns, and retargeting tools**:

- Proficient in tools like **Canva, Adobe Creative Suite, or equivalent**:

- Strong analytical mindset with excellent reporting and A/B testing skills
- Must be available to work **U.S. time zone shifts**.
- 6 days working onsite.

**Subject line**: _Digital Marketing Expert - Indore _

Pay: ₹750,000.00 - ₹1,000,000.00 per year

**Benefits**:

- Cell phone reimbursement
- Leave encashment

Ability to commute/relocate:

- Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 7 years (required)

**Language**:

- English (required)

Work Location: In person

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