Digital Marketing/ PPC Expert

2 weeks ago

Indore Madhya Pradesh, India Visko Private Limited Full time

**Location**: Indore
**Department**: Digital Marketing
**Reports To**: Marketing Manager or Head of Digital Marketing
**Company**: Visko Profile

**About Visko Profile**:
Visko Profile is a dynamic and innovative company specializing in [insert your industry/product details - e.g., advanced building profiles, engineered structural systems, etc.]. At Visko, we focus on precision, quality, and market leadership, driven by strategic marketing and data-backed decision-making. We're looking for a results-oriented PPC Expert to help accelerate our growth through impactful digital advertising.

**Job Summary**:
We are seeking a PPC Specialist who will be responsible for managing our paid search campaigns across Google Ads, Bing, and various digital advertising platforms. This role demands a detail-oriented marketer who can optimize campaigns to maximize ROI, drive qualified traffic, and align with Visko Profile’s lead generation and brand awareness goals.

**Key Responsibilities**:

- Plan, build, and manage PPC campaigns across search engines and paid media platforms (e.g., Google Ads, Bing, LinkedIn Ads, Facebook Ads).
- Conduct keyword research and competitive analysis to optimize campaigns.
- Write compelling ad copy and coordinate with design teams on creatives.
- Monitor and analyze campaign performance daily, using tools like Google Analytics, Google Ads Dashboard, and other tracking software.
- Optimize bids, A/B test ad creatives, and landing pages for maximum ROI.
- Report on performance metrics, trends, and insights to stakeholders.
- Stay updated on the latest trends and best practices in paid search and digital advertising.
- Coordinate with SEO and content teams to align organic and paid strategies.
- Manage campaign budgets efficiently to ensure optimal results.

**Qualifications**:

- Proven experience (2-4+ years) as a PPC Specialist or Digital Advertising Expert.
- Deep understanding of Google Ads, Microsoft Ads, and social media advertising platforms.
- Certification in Google Ads and/or Bing Ads is a plus.
- Strong analytical skills and proficiency with tools such as Google Analytics, Tag Manager, SEMrush, Ahrefs, etc.
- Experience with conversion rate optimization (CRO) and landing page testing.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and projects simultaneously.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Work Location: In person

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