PPC Executive

12 hours ago

Lucknow Uttar Pradesh, India Alterse Digital Marketing Agency Full time

Job Description: Digital Marketing PPC Executive

Position: Digital Marketing PPC Executive

Company: Alterse Digital Marketing Agency

Location: Lucknow, India

Experience: 1-1.5 years

Job Summary:
Alterse Digital Marketing Agency is seeking a skilled and experienced Digital Marketing PPC Executive to join our dynamic team. As a PPC Executive, you will be responsible for planning, implementing, and optimizing paid digital marketing campaigns across various platforms. Your primary focus will be on driving targeted traffic, increasing conversions, and achieving ROI goals for our clients. This role requires strong analytical skills, attention to detail, and the ability to stay updated with the latest trends and best practices in PPC advertising.

**Responsibilities**:
1. Develop and implement effective paid digital marketing campaigns, primarily focused on PPC (Pay-Per-Click) advertising.

2. Perform keyword research and analysis to identify relevant keywords and optimize campaign performance.

3. Create, manage, and optimize PPC campaigns across platforms like Google AdWords, Bing Ads, and social media advertising platforms.

4. Monitor campaign performance, analyze key metrics, and provide regular reports to clients on campaign progress and effectiveness.

5. Conduct A/B testing and conversion rate optimization to improve campaign performance and maximize ROI.

6. Identify trends and insights to optimize campaigns and provide recommendations to clients for campaign improvement.

7. Collaborate with the digital marketing team to align PPC strategies with broader marketing initiatives.

8. Stay updated with industry trends, emerging technologies, and best practices in digital marketing and PPC advertising.

9. Maintain a high level of quality and attention to detail in all campaigns, ensuring accuracy and adherence to client requirements.

10. Stay updated with changes in search engine algorithms and adjust PPC strategies accordingly.

11. Manage budgets effectively and ensure the allocation of funds for maximum impact.

12. Build and maintain strong relationships with clients, providing exceptional customer service and addressing their queries and concerns.

**Requirements**:
1. Bachelor's degree in marketing, advertising, or a related field.

2. 1-1.5 years of proven experience in digital marketing, with a focus on PPC advertising.

3. In-depth knowledge of PPC advertising platforms such as Google AdWords, Bing Ads, and social media advertising platforms.

4. Proficiency in keyword research and analysis tools.

5. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

6. Excellent written and verbal communication skills.

7. Attention to detail and the ability to manage multiple campaigns simultaneously.

8. Up-to-date knowledge of industry trends, best practices, and emerging technologies in digital marketing and PPC advertising.

9. Google Ads certification or any other relevant certifications would be a plus.

10. Experience with conversion rate optimization and A/B testing is preferred.

11. Ability to work independently as well as collaborate effectively within a team.

Pay: Up to ₹16,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (required)

**Experience**:

- total work: 1 year (required)

**Location**:

- Lucknow City, Uttar Pradesh (required)

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