Performance Marketer

**About Company**:
Xplore Lifestyle is a dynamic and innovative company dedicated to revolutionizing the way individuals approach their health and wellness journey. Xplore Lifestyle offers a comprehensive range of products and services tailored to enhance overall well-being.

What sets Xplore Lifestyle apart is their unwavering dedication to holistic health and wellness. Unlike traditional approaches that focus solely on one aspect of wellness, Xplore Lifestyle takes a comprehensive approach, addressing physical, mental, and emotional well-being.

Moreover, Xplore Lifestyle prides itself on its commitment to transparency and authenticity. All products and services offered by the company undergo rigorous testing and evaluation to ensure the highest standards of quality and effectiveness. By prioritizing integrity and accountability, Xplore Lifestyle has earned the trust and loyalty of countless individuals seeking to take control of their health and wellness journey.

**About Role**:
The Performance Marketer role within our company demands a versatile skill set blending analytical prowess and a results-driven mindset.
Proficiency in managing performance-based campaigns across multiple platforms (Google Ads, Meta Ads, and others) is essential, along with expertise in analyzing campaign performance metrics to drive actionable insights.
An adept understanding of audience segmentation, conversion rate optimization paired with the ability to interpret data to refine strategies and maximize ROI.
Strong communication skills are vital for collaboration across teams, ensuring the alignment of campaign goals with broader marketing objectives.
Adaptability to evolving trends in digital marketing and advertising technologies is paramount, enabling the ability to craft and execute strategies that resonate with our target audience in a fast-paced and competitive digital landscape.

**Key Responsibilities**:

- Implementing social media strategies stated by the team to increase brand visibility, engagement and community growth across all social platforms.
- Execute a comprehensive content calendar for all social media platforms.
- Curate inspirations for engaging content (text, images, videos, stories) aligned with the brand voice.
- Maintain consistent posting schedules across platforms.
- Monitor content performance using analytics.
- Respond to comments, messages, and mentions within 2 hours during business hours.
- Foster meaningful interactions with followers.
- Address customer concerns and feedback professionally.
- Maintain a positive community environment.
- Track and improve community engagement metrics.
- Identify and evaluate potential influencer partnerships.
- Develop and maintain relationships with influencers.
- Negotiate collaboration terms and deliverables.
- Track the ROI of influencer campaigns.
- Manage influencer content approval process.
- Provide monthly performance reports of organic posts.

**Qualified Profile**:

- Bachelor's degree in Marketing, Communication, Literature or related field.
- Minimum 4 Yrs experience as a performance marketer or social media management.
- Excellent written and verbal communication skills, with the ability to create compelling content and convey complex ideas effectively.
- Creative thinker with a passion for innovation and continuous learning.
- Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
- Leadership attitude
- Proficiency in handling Paid Campaigns, and post + pre campaign analysis.
- Exposure with marketing tools, use of AI and Performance Analysis.

**Benefits**:

- We care our employees’ health hence we cover our employees with health insurance.
- Professional development opportunities.
- Equal Employment Opportunity (EEO)
- Performance based bonus
- Generous Vacation and Leave Policies
- A Dynamic, Energetic Healthier Work Environment

Pay: ₹505,697.61 - ₹801,598.47 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Application Question(s):

- Do you have any portfolio ? (If yes, kindly provide)
- What is your notice period ?
- Are you willing for Work From Office at Hinjewadi Phase-2 ?

**Experience**:

- total work: 2 years (required)
- Performance marketing: 2 years (required)

Work Location: In person