Email and Marketing Automation Executive

3 days ago

Pune Maharashtra, India Global Product Compliance Full time

**Role Title**
-:
**Reports to Role (Title)**
-:
**Location**
-:

- Pune

**Scope**
-**:
**Location**:Pune (On-site)

**Job Type**: Full time

**Experience**: 2 years

**Key Responsibilities**:

**Marketing Automation & Workflows**:
- Build and optimize complex automation workflows in HubSpot and other platforms- Create behavioral trigger campaigns- Set up drip campaigns, welcome series, and re-engagement sequences- Develop automated workflows for webinar promotion, event marketing, service promotion and content distribution- Implement progressive profiling and dynamic content strategies

**Database Management & Segmentation**:- Create sophisticated audience segments based on demographics, behavior, and engagement- Implement list growth strategies and lead magnet campaigns-
- Monitor deliverability rates and manage sender reputation- Automate outbound marketing efforts

**Performance Analytics & Optimization**:- Identify optimization opportunities and implement continuous improvements- Monitor automation performance and troubleshoot workflow issues

**Integration & Technical Management**:
- Coordinate with web developers for landing page integration

**Strategy** & Execution**:
- Campaign ownership

**Required Qualifications**:
**Experience & Skills**:- Proficiency in HubSpot Marketing Hub and other marketing platforms is must- **Technical Competencies**:
- Advanced knowledge of marketing automation platforms and workflows-
- Experience with A/B testing methodologies and statistical analysis- Understanding of CRM and lead management processes

**Analytical & Strategic Skills**:
- Strong analytical mindset with ability to interpret campaign data- Experience with lead scoring, segmentation, and behavioral targeting-
- Strategic thinking for long-term campaign planning and optimization- Open to learn & adapt new tools & technologies quickly**Preferred Qualifications**:
**Certifications**:- HubSpot Marketing Hub Software**Industry Experience**:
- Agency environment experience is an add-on- Knowledge of B2B sales cycles and lead nurturing- Experience with event marketing and webinar promotion campaigns

**Advanced Skills**:
- Experience with advanced personalization and dynamic content- Familiarity with sales enablement and lead handoff processes

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