Digital Ads Performance Marketer

2 weeks ago

Andheri East Mumbai Maharashtra, India Peora Fashions Pvt Ltd Full time

Key Responsibilities
- Plan, launch, and manage Meta (Facebook/Instagram), Google, and WhatsApp Ads
- Optimize campaigns for sales growth and high ROAS
- Implement A/B testing on creatives, audiences, and ad copies
- Develop a structured approach to scale ad budgets while keeping profitability in check
- Identify and expand audience segments through Lookalike Audiences and Retargeting
- Lower Cost Per Acquisition (CPA) and maximize Return on Ad Spend (ROAS)
- Work with designers to create high-converting ad creatives
- Write compelling ad copies, headlines, and CTA variations that drive sales
- Track daily ad performance, adjust bids and budgets accordingly
- Use Google Analytics, Facebook Ads Manager, and Shopify reports to analyze trends
- Provide weekly and monthly reports with insights and next steps
- Improve landing pages and checkout flows for better conversions
- Build and optimize retargeting campaigns to increase customer lifetime value

Who We're Looking For
- 2+ years of hands-on experience in Performance Marketing (E-commerce preferred)
- Strong expertise in Facebook Ads, Google Ads, and WhatsApp Ads
- Proven experience in scaling ad budgets profitably
- Excellent analytical skills with knowledge of Google Analytics and Shopify
- Understanding of audience segmentation, retargeting, and Lookalike Audiences
- Knowledge of Conversion Rate Optimization (CRO) is a plus
- Ability to write ad copy that converts (strong English skills preferred)

Pay: ₹30,000.00 - ₹60,000.00 per month

Application Question(s):

- Do you have at least 2 years of hands-on experience in managing Meta (Facebook/Instagram) and Google Ads campaigns? (Yes/No)
- Have you worked on scaling ad budgets profitably for an e-commerce brand? (Yes/No)
- What was the highest monthly ad budget you have managed? (Please specify in ₹)
- What is the average ROAS you have achieved in your recent campaigns?
- How comfortable are you with tools like Google Analytics and Shopify reports? (Beginner/Intermediate/Advanced)
- Can you share examples of ad creatives or campaigns you have worked on that drove strong results? (Ads library links)

Work Location: In person

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