Digital Ads Performance Marketer

2 weeks ago


Andheri East Mumbai Maharashtra, India Peora Fashions Pvt Ltd Full time

Key Responsibilities
- Plan, launch, and manage Meta (Facebook/Instagram), Google, and WhatsApp Ads
- Optimize campaigns for sales growth and high ROAS
- Implement A/B testing on creatives, audiences, and ad copies
- Develop a structured approach to scale ad budgets while keeping profitability in check
- Identify and expand audience segments through Lookalike Audiences and Retargeting
- Lower Cost Per Acquisition (CPA) and maximize Return on Ad Spend (ROAS)
- Work with designers to create high-converting ad creatives
- Write compelling ad copies, headlines, and CTA variations that drive sales
- Track daily ad performance, adjust bids and budgets accordingly
- Use Google Analytics, Facebook Ads Manager, and Shopify reports to analyze trends
- Provide weekly and monthly reports with insights and next steps
- Improve landing pages and checkout flows for better conversions
- Build and optimize retargeting campaigns to increase customer lifetime value

Who We're Looking For
- 2+ years of hands-on experience in Performance Marketing (E-commerce preferred)
- Strong expertise in Facebook Ads, Google Ads, and WhatsApp Ads
- Proven experience in scaling ad budgets profitably
- Excellent analytical skills with knowledge of Google Analytics and Shopify
- Understanding of audience segmentation, retargeting, and Lookalike Audiences
- Knowledge of Conversion Rate Optimization (CRO) is a plus
- Ability to write ad copy that converts (strong English skills preferred)

Pay: ₹30,000.00 - ₹80,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus

Work Location: In person



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