Gm - Sales & Marketing

1 day ago

Delhi Delhi, India Devriz Fashion Lifestyle Private Limited Full time

**Job Summary**:
The General Manager - Sales & Marketing is responsible for formulating and executing the company’s sales and marketing strategies to drive business growth, increase market share, and strengthen brand positioning. The GM will lead a dynamic team, manage key client relationships, oversee budgeting and forecasting, and ensure alignment between sales and marketing functions.

**Key Responsibilities:Strategic Leadership**
- Develop and execute comprehensive sales & marketing strategies aligned with company goals.
- Lead long-term planning and forecasting efforts.
- Identify new market opportunities, customer segments, and revenue streams.

**Sales Management**
- Drive revenue growth through channel development, B2B/B2C strategies, and key account management.
- Establish sales targets, KPIs, and performance monitoring systems.
- Manage pricing, contracts, and negotiation strategies with major clients.
- Review and optimize the sales pipeline and funnel performance regularly.

**Marketing Management**
- Oversee brand development, digital presence, ATL/BTL campaigns, and corporate communications.
- Guide the development of marketing content, promotional materials, and advertising campaigns.
- Analyze consumer behavior, competitor activity, and market trends to refine marketing strategies.
- Supervise product positioning, pricing, and launch activities.

**Team Leadership**
- Lead, mentor, and develop the Sales & Marketing team to achieve departmental goals.
- Foster a high-performance culture driven by data and accountability.
- Collaborate cross-functionally with Product, Finance, Supply Chain, and Operations.

**Financial Management**
- Develop and manage departmental budgets, forecasts, and ROI analysis for marketing spends.
- Ensure efficient allocation of resources to high-impact projects.

**Reporting & Analysis**
- Provide regular business performance reports to the senior management.
- Utilize CRM and data analytics tools to drive performance insights and improvements.

**Key Skills & Competencies**:

- Strategic Thinking & Execution
- Strong Negotiation & Communication Skills
- Team Leadership & People Management
- Customer-Centric Approach
- Digital Marketing Acumen
- P&L and Budgeting Expertise
- Proficiency in CRM & BI tools (e.g., Salesforce, HubSpot, Power BI)
- Excellent presentation & stakeholder management abilities

**Educational Qualifications**:

- Bachelor's degree in Business Administration, Marketing, or related field
- MBA in Sales & Marketing or equivalent preferred

**KPIs/Success Metrics**:

- Achievement of annual sales targets and revenue growth
- Market share expansion
- Customer acquisition and retention rates
- ROI on marketing campaigns
- Team performance and turnover rates

**Job Type**: Permanent

Pay: ₹700,000.00 - ₹800,000.00 per year

**Benefits**:

- Internet reimbursement

Schedule:

- Day shift
- Fixed shift
- Weekend availability

Supplemental Pay:

- Performance bonus
- Yearly bonus

Work Location: In person

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