Business Executive

**ob Description: Marketing Executive**

**Location**: Ascent Infotech, Bhagalpur
**Industry**: Education & EdTech Consulting

**About the Company**:
Ascent Infotech is a leading educational and EdTech consultancy, partnering with renowned universities across the country. We specialize in guiding students toward academic success and offering innovative solutions for career growth.

**Position Overview**:
The **Marketing Executive** will play a pivotal role in promoting Ascent Infotech’s services and expanding its reach to prospective students, parents, and institutional partners. This role requires a blend of strategic planning, creative execution, and relationship-building to drive the organization’s growth.

**Key Responsibilities**:

- **Marketing Strategy and Execution**:

- Develop and implement marketing campaigns to promote educational programs and consultancy services.
- Identify and target prospective students through online and offline channels.
- Conduct market research to understand trends, competitors, and audience needs.
- **Digital Marketing**:

- Manage social media platforms, creating engaging content and driving audience interaction.
- Monitor and analyze digital marketing metrics to improve campaign performance.
- **Event Planning and Promotion**:

- Organize and promote seminars, workshops, and webinars in collaboration with universities.
- Represent the organization at education fairs and events to build brand visibility.
- **Lead Generation and Follow-up**:

- Generate leads through targeted marketing initiatives and track their progress.
- Follow up with prospective students and parents to convert leads into enrollments.
- **Collaboration and Relationship Management**:

- Build and maintain strong relationships with university partners, schools, and coaching centers.
- Collaborate with the counseling team to align marketing efforts with admission goals.
- **Creative Content Development**:

- Develop promotional materials such as brochures, posters, and advertisements.
- Create compelling content for blogs, newsletters, and social media posts.
- **Reporting and Analysis**:

- Prepare reports on campaign performance and ROI for management review.
- Suggest improvements based on data analysis and market feedback.

**Key Skills and Qualifications**:

- **Educational Background**: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- **Experience**: 1-3 years of experience in marketing, preferably in the education or EdTech sector.
- **Technical Skills**:

- Proficiency in digital marketing tools (Google Ads, Facebook Ads, Canva, etc.).
- Familiarity with CRM and lead management software.
- Basic graphic designing and video editing skills are a plus.
- **Soft Skills**:

- Excellent communication and presentation skills.
- Strong organizational and time-management abilities.
- Creativity and adaptability to a dynamic work environment.
- **Personality Traits**:

- Goal-oriented, self-motivated, and proactive.
- Team player with a passion for education and career development.

**Perks and Benefits**:

- Competitive salary with performance-based incentives.
- Opportunity to work in a growing and impactful industry.
- Professional development and career growth opportunities.

**How to Apply**:
**Join us in empowering students and shaping the future of education**

**Job Types**: Full-time, Fresher

Pay: ₹10,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Business development: 1 year (preferred)
- total work: 1 year (preferred)

**Experience**:

- Business development: 1 year (preferred)
- total work: 1 year (preferred)

**Language**:

- Hindi (preferred)

Work Location: In person