Agm - Postpaid Marketing
6 days ago
Job Req ID: 22385- Location: Mumbai, IN- Function: Marketing/Digital- About:
**Role**
Postpaid Marketing Specialist
**Job Level/ Designation
M2
**Function / Department**
Marketing
**Location**
Mumbai
**Job Purpose**
Achieve Revenue with the help of plans designed, upsell camapigns, promotional schemes and targeted offers ,other usages and maintaining healthy realised rates
**Key Result Areas/Accountabilities**
Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer Subs
Conceptualize / Develop and implement Loyalty Schemes / plans for retention and Revenues
Campaign Management
Ensure profitability of Upsell and Customer communication tools
Design Competitively priced Commercial structure for Postpaid Products - Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue
Migration of Subs to new plans with comprehensive Communication plan
Design and Implement Promotional Schemes, quality based suggestions on customer engagement schemes
Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market
Subs, Usage & Revenue Tracking
Daily, monthly tracking of key performance indicators at sub level
Design, conceptualize all Business Process along with CS Team with Improvisation from time to time to increase customer experience
Increase Visibility and Awareness in of Brands through the Postpaid Business
Design / Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements ,etc
Contribute to the NPS & TNPS of the circle
Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.
**Core Competencies, Knowledge, Experience**
1. Excel/SAS/BI
2. Analytics
3. CLCM
**Must have technical / professional qualifications**
1. Post Graduate MBA with 3-5 years’ experience
2. Analytical and Data crunching skills
3. Communication and presentation skills
4. Go to market
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