Agm - Cvm Campaign Execution

11 hours ago

Mumbai Maharashtra, India Vodafone Idea Full time

Job Req ID: 47692
- Location: Mumbai, IN
- Function: Marketing/Digital
- About:

- Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL is an equal opportunity employer committed to diversifying its workforce.

**Role**

Campaign Execution Lead - Corporate Consumer Marketing

**Job Level/ Designation**

M2, AGM

**Function / Department**

Consumer Marketing

**Location**

Corporate Office - Mumbai

**Job Purpose**

Increase Postpaid consumer business revenue, through error free CVM campaign execution for Revenue and Retention

Tracking campaigns & identify opportunities to improve campaign efficiency.

Coordinate with CVM capability team to develop new capabilities for postpaid

**Key Result Areas/Accountabilities**

**Campaign Operations**
- Ensure end to end error free campaign execution in a time bound manner
- Using all communication mediums optimally (SMS/Whatsapp/ EDM/ RCS), tracking capacity utilization & planning expansion
- Work along with big data team on upgrade propensity model to drive upgrade and cross sell
- Manage OBCC calling - Liaison with circle postpaid leads and CS team to drive productivity

**Campaign analysis**
- Analyze response of campaigns across channels - OBCC / SMS/Whatsapp/ EDM/ RCS and Vi app and publish result on periodic basis
- Benchmarking across circles on medium/verbiage
- Prepare weekly dashboard and review deck

**Business development /Processes & Compliance**
- Developing automated work processes to achieve high level of efficiency and accuracy
- Managing scripts, calendar, frequency and other aspects of communication

**Core Competencies, Knowledge, Experience**

Graduates/MBA with 5-7 years of experience handling CVM campaign execution using Pelatro or other platforms

Good command over BI and Data analytics

Good communication skills, analytical mindset

**Must have technical / professional qualifications**

Graduate/MBA

**Vodafone Idea Limited** (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

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