Performance Marketer-meta Ads

6 days ago

Delhi Delhi, India H J Real Estates Full time

We’re seeking an experienced Performance Marketing Specialist to lead paid ad campaigns

across Meta, TikTok, Snapchat, LinkedIn, and Google Ads. You’ll be responsible for end-to-end

strategy, execution, optimization, and reporting—ensuring measurable growth and ROI for

diverse business verticals including e-commerce, hospitality, F&B, health, and travel.

Key Responsibilities
- Design, launch, manage, and optimize high-performing ad campaigns across Meta,

TikTok, Snapchat, LinkedIn, and Google Ads.
- Manage campaign budgets, bidding strategies, and spend pacing to meet or exceed ROI

and CPA targets.
- Conduct A/B testing on ad creatives, targeting filters, and landing pages to maximize

performance.
- Produce detailed performance reports, derive strategic insights, and make actionable

recommendations.
- Collaborate with creative, content, analytics, and product teams to align ad strategy with

broader business goals.
- Stay up to date with platform updates, trend shifts, and emerging digital marketing tools.

Required Experience & Skills
- Minimum 5 years of hands-on experience running paid campaigns on Meta, TikTok, and

Google Ads.
- Proficient in Snapchat Ads, LinkedIn Ads, and other social advertising platforms.
- Strong experience with Google Analytics (GA4), Google Tag Manager, and ad

management dashboards.
- In-depth knowledge of performance metrics: ROAS, CPA, CPL, CTR, conversion rates,

and spend efficiency.
- Strong analytical mindset and ability to make data-driven decisions.
- Skilled in budget management, campaign pacing, and bid optimization.
- Experience in systematic testing and experimentation (A/B testing and multivariate

testing).

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional

experience.
- Experience in agency environments or high-growth businesses is a strong advantage.
- Professional certifications (Google Ads, Meta Blueprint, TikTok Ads) are a plus.
- Strategic and analytical thinker who uses data to drive decisions and results.
- Highly organized, proactive, and results-driven with a strong sense of ownership.
- Comfortable working cross-functionally with creative, content, and analytics teams.
- Familiar with AI-based tools and automation platforms for campaign optimization.
- Confident communicator with experience in reporting to and aligning with key

stakeholders.

Bonus Skills
- Experience with TikTok Shop or other e-commerce ad integrations.
- Familiarity with programmatic or native display platforms.
- Previous experience managing large monthly media budgets.
- Knowledge of remarketing, conversion tracking, and funnel analysis.

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