User Communication

2 days ago

Ahmedabad Gujarat, India Anahat Solutions Private Ltd Full time

Identify areas of improvement in user interaction methods and optimize communication workflows for better engagement.
- A/B test communication strategies, message content, and timing to enhance user experience.
- Create and optimize user journey maps to ensure timely and relevant communication at each touchpoint in the user lifecycle.
- Identify key moments in the user journey where proactive communication can enhance the user experience.
- Track, analyze, and generate report on the performance of marketing campaigns using analytics tools (e.g., Google Analytics, social media insights, Firebase).
- Monitor key performance metrics such as engagement rates, click-through rates (CTR), conversion rates, and ROI to measure effectiveness.
- Generate actionable insights from data to optimize future marketing strategies and campaigns.
- Use data-driven insights to segment the audience based on demographics, behavior, and interests.
- Personalize marketing communication to target different audience segments effectively.
- Leverage CRM and marketing automation tools (Clevertap, Freshworks) for personalized and automated messaging.

**Job Types**: Full-time, Permanent

Pay: ₹3,000.00 - ₹4,000.00 per year

**Benefits**:

- Paid sick time
- Work from home

Schedule:

- Day shift

**Experience**:

- total work: 3 years (required)

Work Location: In person

Reference ID: Digital Marketing & Customer Engagement Executive

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