Shopper Activation Executive

2 weeks ago

Mumbai Maharashtra, India Unilever Full time

**Job Title: Shopper Activation Executive**

**Function: Customer Development**

**Location: Mumbai HO**

**ABOUT UNILEVER**:
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life - giving us a unique opportunity to build a brighter future.

**BUSINESS CONTEXT**:
Shikhar is HUL’s flagship eB2B app for retailers and one of India’s largest platforms of its kind. Operating within the customer development function, our lean, fast-paced team is dedicated to driving innovation and excellence. We seek an experienced, meticulous, and highly driven Shopper Activation Executive.

As a Shopper Activation Executive, you will play a crucial role in driving the success of the Shikhar app. You will be responsible for designing and delivering new product developments, managing shopper activation plans, and leading a field team to execute these plans effectively.

**Key Responsibilities**:
**I. Design and Deliver New Product Developments**:

- Lead the development of new features and enhancements for the Shikhar app.
- Create intuitive and user-friendly UI designs that enhance the user experience.
- Conduct User Acceptance Testing (UAT) to ensure the quality and functionality of new features.
- Perform post-launch analysis to evaluate the success of new product developments and identify areas for improvement.

**II. Planning and Design of Shopper Activations**:

- Collaborate with internal category teams to develop shopper activation strategies.
- Work with external teams, such as ONDC, to plan and design effective shopper activations.
- Ensure alignment of activation plans with overall business objectives and marketing strategies.

**III. Execute Shopper Activation Plans on the field**
- Manage and coordinate a field team to execute activation plans on the ground.
- Maintain strong relationships with internal and external stakeholders to ensure successful execution of initiatives.
- Monitor and analyze the effectiveness of activation plans and make data-driven adjustments as needed.

**Qualifications**:

- Preferable: Min. 3 years of sales/field experience (Add on: experience in product development, UI design, and user testing)
- Strong project management skills with the ability to manage multiple tasks and deadlines.
- Excellent communication and leadership skills.
- Ability to work collaboratively with cross-functional teams.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Experience in managing field teams and executing on-ground activation plans is a plus.

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