Content & Activations Executive

18 hours ago

Mumbai, India Hindustan Unilever Hul Full time

Job Description About Unilever: - Every individual can bring their purpose to life through their work. - Join inspiring leaders and supportive peers, channel your purpose, bring fresh ideas, and be yourself. - Work to make a real impact on the business and the world while growing personally. Role Overview: - Work across beauty platforms on co-marketing campaigns and owned/paid on-platform content elevation. - Impact shopper funnel metrics (CTR%, Conversion%) and drive better business outcomes. Detailed Roles and Responsibilities: Co-marketing Campaigns: - Work with category, account, and retailers to lead ideation, closure, and deployment of initiatives. - Identify the right portfolio, activation ideas, implement and evaluate campaigns. - Lead network planning and execution including follow-ups, approvals, coordination, feedback incorporation. - Troubleshoot and course-correct delays to ensure timely deployment. - Conduct post-evaluation analysis to synthesize learnings and report back. Content Elevation: - Work with multiple stakeholders to improve e-commerce content (written and visual). - Collaborate with in-house designers and brand teams to experiment and implement content elevation at scale. Employee Generated Content (EGC): - Lead strategy and execution for EGC for HUL Beauty Accounts team. - Scale Instagram EGC channel to 100k followers by end of 2026. - Explore other EGC channels such as Snapchat, Mauj in line with target media consumption. User Generated Content (UGC): - Lead projects leveraging HUL's 1.5k+ beauty advisors as influencers. - End-to-end ownership of network planning, tracking, training, and managing briefs. - Deploy 10k+ content pieces per month. Qualifications / Skills: - MBA or Master's degree. - 2-4 years of work experience across sales & marketing in FMCG. - At least 1 year of experience in e-commerce/content and activations. - Technical aptitude and agility to learn web-based tools. - Attributes: owner's mindset, passion, rigor, and agility. Additional Notes: - All official offers from Unilever are issued only via the Applicant Tracking System (ATS). - Offers from individuals or unofficial sources may be fraudulent; please verify before proceeding.

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