Performance Marketing Executive

4 days ago

Noida Uttar Pradesh, India DigiLantern Full time

Designation**:Performance Management Executive/Manage**r

Experience**:2-5 years**

Location**:Noida, Sector 3**

**Work from office only**

Office Time: 10 am to 6:30 pm
Working Days: 5.5 days( 2nd & 4th Saturday off)

About Role: Lead ROI driven CPC and CPA-based, Cost-effective, Google Ads/ Meta Ads/LinkedIn marketing Campaigns for different Indian and International

Clients. Responsibilities:

- End-to-end campaign management (From ideation to execution, monitoring, evaluating, and optimizing campaign performance to generate results)
- Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score,e and other important account metrics
- Drive campaign optimizations via experiments & new initiatives
- A/B testing ad formats, copies, bidding strategy, channel-spend-mix, and more
- Campaign Analytics - Measure and report performances of all marketing campaigns against goals
- Research and analyze competitor advertising strategy and tactics
- Collaborate with internal teams to create landing pages and optimize the user experiences
- Optimize the ad copy, landing pages for better results
- Analyse creative performance - Budget management
- Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests

Job Qualifications and Skill Sets:

- Proven 2-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
- In-depth knowledge of Google Ads/Meta Ads/ Linkedin
- Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
- Analytical approach + Data-Driven Thought Process + Optimization mindset
- The ability to think creatively, own things, and work independently in a fast-paced environment
- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
- Competency in Excel and PowerPoint for analysis & presentations
- Excellent communication skills and problem-solving abilities

Previous Experience:

- Experience in running large scale App Install campaigns
- Exposure and experience to lead marketing in the Middle East, International Markets
- SEO On-Page and Off-Page SEO optimization levers
- Experience with Analytics and Attribution platforms like Branch, CleverTap
- Experience with Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix
- Experience with DSPs like DV-360, In-Mobi, Revx
- Experience with content platforms like Taboola, and Outbrain - Experience with re-marketing platforms like Criteo, Adroll

Pay: ₹20,000.00 - ₹60,000.00 per month

Schedule:

- Day shift
- Fixed shift

**Education**:

- Bachelor's (preferred)

Work Location: In person

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