Product Marketing Associate

1 week ago

Chennai Tamil Nadu, India Rocketlane Full time

**Role overview**

As a Product Marketing Manager, you will work closely with our Product Management team and the GTM Teams (Marketing, Sales, and Success) to ensure the success of our products from acquisition to adoption.

You will take a holistic view of the go-to-market strategy, identifying areas of opportunity and enabling effective communication of the product's value to the market.

This role will require you to take ownership of the platform throughout a prospect and customer journey, enabling campaigns to reach the target market effectively.

**What you will do**

Buyer persona research - Conduct thorough buyer persona research - Identify target audiences' needs, pain points, and preferences to align product development with market demands.

Competitive intelligence - Conduct in-depth competitive analysis to understand market trends and positioning. Utilize competitive insights to inform product differentiation and marketing strategies.

Market, customer, and competitive analysis - Engage with prospective buyers to gather valuable feedback and insights on our products.

Product and feature launches - Collaborate with cross-functional teams to take new features to prospects and customers, aiming to drive the success of the feature through new business opportunities or increased adoption.

Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our organization in the market.

1)Have 1-5 years of experience as a SaaS Product Marketer.
2)Exhibit a growth mindset, possess high agency, and always seek to learn about various facets of the business.
3)Are well-rounded communicators, led by empathy, capable of effectively conveying ideas and enabling others to do their best work.
4)Thrive in an innovative and agile environment; have a passion for collaborating with cross-functional teams.
5)Have experience working with marketing teams and understand which channels to leverage to best position the product and maximize impact.

  • Product Associate

    6 days ago

    Chennai, Tamil Nadu, India Notion Press Full time

    **About us**: Keepsake, a rapidly growing consumer product from Notion Press, India's leading self-publishing platform, offers users a unique opportunity to transform their cherished memories into beautifully crafted photo books. As a Product Associate for Keepsake, you will play an integral role in supporting the Product Manager and cross-functional teams...

  • Marketing Associate

    1 week ago

    Chennai, Tamil Nadu, India Annachy Full time

    **Job Title**: Marketing Associate **Experience**: 1+ years **Location**: Chennai, Tamil Nadu **Company**:Annachy (Powered by Saravana Stores)** **Employment Type**: Full-time **Industry**: E-commerce **About us**: We are an early-stage ecommerce venture, backed by a renowned South Indian retail chain with over 50 years of legacy and 6 flagship...

  • Digital Marketing Associate

    1 day ago

    Chennai, Tamil Nadu, India ADCI MAA 15 SEZ Full time

    Completed under graduation (UG) in any stream. - Analytical knowledge to solve basic mathematical and logical problems. - Knowledge of Excel (Basic excel knowledge and logics) - Ability to communicate effectively (Read, Write, Speak) - The Primary responsibility of the role is to perform marketing operations to improve visibility of the content. - The...

  • Sales & Marketing Associate

    1 week ago

    Chennai, Tamil Nadu, India IHR Outsourcing And Solutions Pvt Ltd Full time

    **Sales & Marketing Associate - HRIS & Payroll Solutions** **About Us** IHROS is a leading provider of **HRIS (Human Resource Information Systems) and payroll solutions**, helping businesses streamline HR and payroll operations. We are looking for a proactive **Sales & Marketing Associate** to drive lead generation, boost brand awareness, and support sales...

  • Marketing Operations Associate

    1 week ago

    Chennai, Tamil Nadu, India Vendasta Full time

    Marketing Operations Associate Chennai India Are you energized by creating seamless AI-enhanced user experiences that make a real impact Does elevating product design through data creativity and strategic thinking get you up in the morning We are looking for a Marketing Operations Associate who is passionate about designing intelligent human-centered...

  • Marketing Associate

    4 days ago

    Chennai, Tamil Nadu, India The ePlane Company Full time

    Chennai, Tamil Nadu- Work Type: Full TimeAs a Marketing Associate, you will play a key role in executing our in-person & online marketing strategies to drive brand awareness, engagement, and conversions. You will work closely with the marketing & branding team to implement and optimize campaigns across various channels, both in-person & online with a focus...

  • Production Associate

    6 days ago

    Chennai, Tamil Nadu, India Elsevier Full time

    Production Associate Do you enjoy finding solutions for interesting problems? Do you have excellent attention to detail and enjoy proofreading documents? Would you like to be part of a team that delivers scientific publications to a global community? About our team We support the needs of authors, readers, and the rest of the scientific community...

  • Marketing Associate

    1 day ago

    Erode, Tamil Nadu, India Sri Dharshini Enterprise Full time

    **Overview** We are seeking a dynamic and results-driven Marketing Associate to join our team. In this role, you will play a crucial part in developing and executing marketing strategies that drive brand awareness and customer engagement. **Duties** - Conduct market research to identify trends and insights that inform marketing strategies. - Collaborate...

  • Digital Marketing Associate, M2+ Prime Video

    2 weeks ago

    Chennai, Tamil Nadu, India ADCI - Tamil Nadu Full time

    Completed under graduation (UG) in any stream - Analytical knowledge to solve basic mathematical and logical problems - Ability to communicate effectively Strong attention to detail in editing content and deep dive and identify root causes of issues - Good at problem solving, data analysis and troubleshooting issues related to content editing The Primary...

  • Associate- Digital Marketing

    4 days ago

    Chennai, Tamil Nadu, India VNC Group Full time

    **Job Information**: Department Name **Marketing*** Title **Associate*** Number of Positions **1*** Industry **Manufacturing*** Work Experience **1-3 years*** State/Province **Tamil Nadu*** City **Chennai*** Zip/Postal Code **600028*** Country **India*** - Proven work experience in ROI/performance-driven search engine marketing (SEM),...