Gm Business Growth

**About Paytm**:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

**Role** Overview**:As the GM/AVP Growth & Insights for Consumer Businesses, you will be instrumental in shaping and executing the strategic roadmap for revenue generation across Paytm's core UPI, Mobile Recharges, DTH, and Utility Bill Payments platforms. This is a high-impact role requiring a blend of strategic foresight, deep analytical rigor, and a proven ability to translate insights into tangible business outcomes. You will own the strategic narrative for consumer acquisition, engagement and monetization, identify significant growth opportunities, and drive cross-functional initiatives to enhance customer lifetime value and profitability.

**Key** Responsibilities**:
**Strategic Vision & Roadmap**: Define and articulate the long-term consumer strategy for payments and other financial services, identifying key growth levers, market

**Deep Consumer & Market Insights**: Lead comprehensive analysis of consumer behavior, payment trends, competitive landscapes, and regulatory changes. Leverage data to uncover unmet needs and strategic white spaces for monetization.

**Product** Incubation & Cross-Sell**: Spearhead the identification, evaluation, and incubation of new cross-sell products and services, including but not limited to lending, insurance, digital gold, goal-based savings, etc.

.**Customer Cohorting**: Develop and implement sophisticated **customer cohorting and segmentation strategies** using behavioral, demographic, and psychographic data. Drive the creation of **hyper-personalized product recommendations and targeted offers** to maximize conversion and engagement.

**Go-to-Market** Leadership**: Oversee the strategic planning and successful execution of go-to-market initiatives for new monetization products and features, ensuring strong alignment and collaboration across product, engineering, marketing, and sales teams.

**Innovation** & Alternatives**: Continuously explore emerging technologies, business models (e.g., Open Banking, Account Aggregator), and innovative alternatives to traditional monetization, ensuring Paytm remains at the forefront of digital financial services.

**Risk**, Compliance & Governance**: Work closely with legal, compliance, and risk teams to ensure all strategic initiatives and new product launches adhere to regulatory frameworks and internal governance policies.

**Cross-Functional** Influence & Leadership**: Act as a key thought leader and strategic advisor, influencing product roadmaps, business development efforts, and overall organizational priorities to achieve monetization goals.

**Desired** Skills & Experience**:
**10-12 years of progressive experience**, with a mandatory strong blend of both **top-tier consulting (e.g., Strategy Consulting, Digital Transformation)** and **industry experience (e.g., FinTech, Payments, E-commerce, Consumer Tech)**.

Proven track record in **defining and executing large-scale monetization strategies** for digital consumer products, ideally within the payments or financial services sector.

Deep understanding of the **Indian digital payments ecosystem (UPI, wallets), digital lending, insurance, investments, and related regulatory**environments**.

Exceptional strategic thinking and problem-solving abilities, with a demonstrated capability to translate complex market dynamics and data into actionable, high-impact strategies.

Strong analytical acumen, proficient in data-driven decision-making, customer segmentation, and advanced analytics.Outstanding leadership, communication, and interpersonal skills, with a proven ability to influence, collaborate, and drive consensus across diverse functional teams and at all levels of the organization.

High degree of autonomy, entrepreneurial drive, and a results-oriented mindset.

MBA from a premier institution is highly preferred.

**Why Join Paytm?**This is an unparalleled opportunity to lead strategic initiatives that will redefine consumer financial services in India. You will operate at the intersection of cutting-edge technology and massive consumer impact, shaping the future of how millions manage their finances. If you are a strategic visionary with a passion for driving growth and innovation in the digital payments space, we invite you to be a part of Paytm's transformative journey.