Growth Management- Dgm/ Gm- Travel

Paytm is India s leading mobile payments and financial services distribution company Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology Role Overview The Growth Lead - Paytm Travel will own the end-to-end growth charter across all travel categories Flights Trains Bus Hotels Packages The role is responsible for driving scalable and sustainable user growth through Customer Lifecycle Management CLM Performance Marketing Retention Engagement Social Media and New User Acquisition via all possible digital and offline channels This position will be accountable for growth P L including payback efficiency cohort performance LTV expansion CAC optimization funnel conversion and building high-impact growth systems that accelerate business scale The role demands a data-driven problem solver with a deep understanding of user behavior experimentation growth marketing and cross-functional leadership Key Responsibilities 1 Growth Strategy Ownership Define and execute the Own key metrics Build and scale a predictable growth engine across acquisition conversion engagement and retention 2 Customer Lifecycle Management CLM Lead CLM across Design automated journeys using segmentation behavioral triggers and predictive modelling Increase customer lifetime value through personalized nudges gamification and contextual triggers Partner with Product Data Science to build next-gen personalization and recommendation systems 3 Performance Marketing Paid Media Plan and optimize performance campaigns across Optimize spend efficiency with attribution modelling MMM incrementality testing Manage multi-crore budgets with strong ROI discipline Build a multi-channel user acquisition engine across paid organic OEM and partnerships 4 Retention Engagement Own retention funnels across all travel categories Drive repeat transaction rate DAU MAU uplift and cohort stickiness Run experiments A B MAB on funnels pricing discounts and content to improve conversion retention Work closely with CRM CLM Product and Business teams to enhance user experience 5 Social Media Community Marketing Lead organic social presence moment marketing creator collaborations and community-building initiatives Drive brand consideration and engagement specifically for high-intent travel audiences Collaborate with Brand and PR teams for larger campaigns influencer activations and sale seasons 6 Cross-Functional Leadership Work with Product Tech Category Brand BI Data and Operations teams to execute growth plans Provide intelligence on market trends competitor strategy and growth best practices Lead a small but high-performing Growth team mentor and upscale talent 7 Insights Reporting Governance Build a rigorous measurement framework for all growth levers Partner with Analytics teams to run funnel analysis cohort tracking retention curves and payback modelling Create weekly monthly growth reviews for leadership Ensure all growth initiatives align with compliance and brand guardrails Key Metrics KRA KPI Alignment 1 Growth Efficiency - CAC Blended CAC - Payback Period - User Acquisition Cost by channel - ROAS ROI 2 User Value - LTV cohort LTV curves - Repeat purchase rate - Monthly Active Transacting Users MATU 3 Funnel Retention - Conversion Rate Impression Booking - CLM Journey CTR CVR - Onboarding Month 1 retention - Win-back success rates 4 Engagement Brand Growth - Organic social reach engagement - Creator influencer effectiveness - Share of voice during campaigns Candidate Profile Experience - 8-10 years of proven growth leadership in digital-first companies Travel E-commerce Fintech Mobility OTA preferred - Experience managing multi-channel acquisition CLM and retention at scale - Strong understanding of travel consumer behavior and category economics is a plus Skills Competencies - Deep expertise in growth marketing performance media CLM retention experimentation attribution analytics - Strong business acumen comfort with P L logic payback modelling LTV projections - Skilled in working with data SQL familiarity preferred - Ability to work cross-functionally and influence senior stakeholders - Thought leadership in growth proven track record of scaling a consumer product Leadership Traits - High ownership mindset- - Analytical creative balance - Fail-fast experiment-oriented approach - Bias for action and performance - Strong people leadership Why join us A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect that is earned not demanded from your peers and manager Compensation If you are the right fit we believe in creating wealth for you With enviable 500 mn registered users 17 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers merchants - and we are committed to it India s largest digital lending story is brewing here It s your opportunity to be a part of the story We may use artificial intelligence AI tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses These tools assist our recruitment team but do not replace human judgment Final hiring decisions are ultimately made by humans If you would like more information about how your data is processed please contact us