Se. Performance Marketing Executive

2 weeks ago

Mulund West Mumbai Maharashtra, India Kaarwan Full time

**About Us**:
Kaarwan is an ed-tech platform dedicated to empowering architects and civil engineers through specialized programs, certifications, and learning opportunities. We are looking for a Sr. Performance Marketing Executive who can drive growth through data-driven paid marketing campaigns and lead our performance marketing initiatives.

**Key Responsibilities**:

- Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads with a strong focus on lead generation.
- Strategize and manage e-commerce + lead generation campaigns, with lead generation being the core area of focus.
- Optimize campaign performance metrics (CPL, CAC, CPP, CPM, ROAS) through bid strategies, audience segmentation, and funnel optimization.
- Monitor daily campaign performance, analyze data, and generate actionable insights.
- Create detailed reports and dashboards in Excel/Looker Studio to present to the co-founders and management.
- Collaborate with design, content, and product teams to deliver impactful creatives and landing pages.
- Stay updated with industry trends, platform updates, and best practices in digital advertising.
- Take ownership of campaign strategy while leading and mentoring a small team of performance marketers.

**Requirements**:

- 1-3 years of hands-on experience in Meta Ads, Google Ads, and LinkedIn Ads.
- Proven track record in lead generation campaigns (mandatory) with working knowledge of e-commerce campaigns.
- Strong understanding of performance marketing terminologies: CAC, CPL, CPP, CPM, CTR, ROAS, etc.
- Advanced proficiency in Excel for campaign analysis, reporting, and forecasting.
- Experience in creating and presenting marketing reports for leadership discussions.
- Strong analytical mindset with the ability to derive insights from data.
- Excellent communication skills and ability to work closely with senior leadership.
- Prior experience in leading or mentoring a team will be a strong plus.

**What We Offer**:

- Opportunity to work directly with the co-founders and shape the performance marketing function.
- A fast-paced, growth-oriented, and collaborative work environment.
- Exposure to large-scale ad spends and high-impact campaigns.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹60,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Provident Fund
- Work from home

Application Question(s):

- Do you have Ed-tech Experience?
- Are you comfortable working from office?
- Are you a immediate joinee, Max 15days?

**Language**:

- English (preferred)

Work Location: In person

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