Performance Marketing Executive

2 weeks ago

Mulund Mumbai Maharashtra, India Ergode Full time

**Job Overview**:
**Key Responsibilities**:
**Campaign Management**:

- Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, Snapchat, Tiktok, programmatic advertising and other digital channels.
- Monitor and optimize campaigns to achieve key performance indicators (KPIs) such as CTR, CPA, ROI, and ROAS.

**Performance Analysis**:

- Analyze campaign performance data to derive actionable insights and make data-driven decisions.
- Generate regular performance reports and present findings to the marketing team and stakeholders.

**Budget Management**:

- Allocate and manage budgets effectively to maximize the return on investment (ROI) for all performance marketing activities.
- Monitor spend and adjust budgets based on campaign performance.

**A/B Testing and Optimization**:

- Conduct A/B tests to determine the most effective creative, copy, and targeting strategies.
- Continuously optimize campaigns to improve performance and drive growth.

**Collaboration and Coordination**:

- Work closely with the creative team to develop engaging and high-converting ad creatives.
- Coordinate with the content team to ensure that landing pages are optimized for conversions.
- Collaborate with the analytics team to set up tracking, reporting, and measurement frameworks.

**Market and Competitor Analysis**:

- Conduct market research to identify trends, opportunities, and competitive strategies.
- Stay up-to-date with the latest performance marketing best practices and industry developments.

**Customer Journey Mapping**:

- Understand and map out the customer journey to identify opportunities for optimization at each stage of the funnel.
- Implement strategies to enhance user experience and conversion rates.

**Qualifications**:
**Education**:

- Bachelor’s degree in Marketing, Business, or a related field.

**Experience**:

- Minimum of 2 years of experience in performance marketing for D2C industry or a similar role.
- Proven track record of managing and optimizing digital marketing campaigns in USA and international with measurable success.

**Skills**:

- Proficiency in digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, Snapchat Ads, Tiktok Ads, Programmatic Ads).
- Strong analytical skills with the ability to interpret data and generate insights.
- Excellent understanding of SEO, SEM, PPC.
- Experience with web analytics tools (Google Analytics, Google Search Console.).
- Strong communication and presentation skills.
- Ability to work collaboratively in a team environment.

**Preferred Qualifications**:
**Certifications**:

- Google Ads Certification, Facebook Blueprint Certification, or other relevant digital marketing certifications.

**Tools and Technologies**:

- Experience with marketing automation tools.
- Familiarity with CRM systems and customer data platforms.

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