Sales & Marketing - Real Estate

2 days ago

Chennai Tamil Nadu, India Eagle Realty Foundation Private Limited Full time

**Job Title**: Sales & Marketing Head - Real Estate

**Department**: Sales & Marketing
**Reporting To**: Managing Director
**Location**: Sithalapakkam, Chennai (On-site)

**Pay Range**: ₹60,000 - ₹80,000 per month

**Job Type**: Full-time

**Position Overview**

**Key ResponsibilitiesSales Leadership**
- Develop and implement monthly and quarterly sales strategies to achieve area and revenue targets.
- Lead, mentor, and monitor the performance of the sales team (Sales Manager, Executives, and CRM).
- Conduct regular sales meetings, performance reviews, and training sessions.
- Manage the complete sales lifecycle — from lead generation to site visits, bookings, and registration.
- Coordinate with banks for home loan tie-ups and ensure timely disbursement of buyer loans.

**Marketing & Branding**
- Plan and execute integrated marketing campaigns (digital, outdoor, and on-ground).
- Work with the digital marketing team to design social media campaigns, paid ad strategies, and lead generation funnels.
- Oversee the creation of marketing materials such as brochures, creatives, and videos to maintain brand consistency.
- Organize property launches, site visits, and promotional events to increase project visibility.

**Market Research & Strategy**
- Conduct competitor analysis and market research to track trends and buyer preferences.
- Recommend effective pricing strategies, offers, and sales schemes.
- Identify potential micro-markets and opportunities for business expansion.

**Team Management**
- Train and motivate sales staff in product knowledge, negotiation, and closing techniques.
- Ensure effective use of CRM tools for lead tracking and pipeline management.
- Collaborate with Admin, Legal, and Design teams to ensure smooth operations and document readiness.

**Reporting & Analytics**
- Maintain real-time dashboards for sales performance, lead conversion, and marketing ROI.
- Prepare and present weekly/monthly MIS reports to management.
- Use data insights to suggest strategic improvements in sales and marketing processes.

**Key Skills & Competencies**
- Proven track record in achieving real estate sales targets (preferably in plotted developments or residential layouts).
- Strong leadership, communication, and negotiation skills.
- Ability to plan and execute both sales and marketing strategies effectively.
- Proficiency in CRM tools, Excel, and marketing analytics.
- Creative mindset with a data-driven approach.

**Qualifications & Experience**
- Bachelor’s or Master’s degree in Marketing / Business Administration / Real Estate Management.
- 10-20 years of experience in Sales & Marketing, including at least 10 years in a leadership role.
- Experience in **real estate plotted development or residential project sales** is mandatory.
- Fluency in **English and Tamil** is essential.

**Key Performance Indicators (KPIs)**
- Monthly sales (sqft) vs target achievement.
- Lead-to-conversion ratio and site visit-to-booking performance.
- Customer satisfaction and referral rate.
- Marketing ROI and cost per qualified lead.
- Team productivity and retention.

**Benefits**
- Cell phone reimbursement
- Paid sick leave
- Provident Fund (PF)

**Contact Person**: Prem Kumar
**7358149617**

**Work Location**: On-site, Sithalapakkam, Chennai

Pay: ₹60,000.00 - ₹100,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

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