Digital Marketing Executive

6 days ago

Gurugram Haryana, India EventGraphia Full time

**Job Summary**:
The **Social Media and Marketing Executive** at **EventGraphia** will be responsible for crafting and executing marketing strategies that highlight our brand’s unique storytelling through wedding photography. This role requires a blend of creativity, an understanding of wedding and digital trends, and proficiency in social media and digital marketing to drive engagement, generate leads, and strengthen EventGraphia’s online presence.

**Key Responsibilities:1. Strategy Development**:

- Develop and implement a comprehensive social media strategy tailored to attract engaged couples, wedding planners, and other industry stakeholders.
- Stay updated with wedding industry and social media trends, integrating them into marketing plans.
- Identify target demographics — engaged couples, newlyweds, and families — to create campaigns that resonate with their aspirations.

**2. Content Creation & Management**:

- Create, curate, and manage engaging content across platforms — including trending reels, wedding stories, client testimonials, and behind-the-scenes footage.
- Collaborate with the photography team to select and showcase the best visuals, ensuring they align with the brand’s aesthetic and tone.
- Maintain a content calendar aligned with wedding seasons, festivals, and brand events.

**3. Community Management**:

- Actively engage with followers by responding to DMs, comments, and inquiries.
- Build and maintain relationships with wedding influencers, bloggers, and industry professionals.
- Monitor and respond to online reviews, ensuring high client satisfaction and a positive brand image.

**4. Campaign Management**:

- Plan and execute targeted campaigns on **social media platforms**, including **paid Meta Ads** (Facebook & Instagram) and **Google Ads** for lead generation.
- Manage ad budgets, audience targeting, and performance optimization to maximize ROI.
- Collaborate with the photography and sales teams to design campaigns around specific themes, styles, or offers.
- Execute collaborations, giveaways, and influencer tie-ups to boost brand reach.

**5. Analytics & Reporting**:

- Track and analyze performance using tools like **Instagram Insights**, **Facebook Ads Manager**, and **Google Analytics**.
- Provide regular performance reports highlighting engagement, reach, lead generation, and conversions.
- Use data insights to optimize campaigns and refine marketing strategies for better outcomes.

**6. Branding & Awareness**:

- Maintain consistent brand messaging across all digital platforms.
- Enhance brand visibility through creative storytelling that captures authentic wedding moments.
- Highlight client testimonials, unique wedding stories, and successful projects to build trust and brand loyalty.

Pay: ₹35,000.00 - ₹50,000.00 per month

**Benefits**:

- Provident Fund

Work Location: In person

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