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**Job Title**: Digital Advertising & Web Development Specialist

**Location**: Sovabazar, Kolkata (Offline role with scope of hybrid work if required)
**Organisation**: Institute of NeuroDevelopment (IND)

**About IND**

The **Institute of NeuroDevelopment (IND)** is a pioneering organisation dedicated to empowering parents of children with neurodevelopmental challenges to lead their child’s breakthrough journey. Through our structured programmes such as **Bootcamps, Bridge/BOOST, and the 1-Year Breakthrough Flightpath**, IND combines clinical expertise, parent coaching, and innovative systems to deliver measurable transformations.

**Role Overview**

We are looking for a **Digital Advertising & Web Development Specialist** who can manage, execute, and optimise our online presence. This role is ideal for someone who can **design and run high-converting campaigns on Facebook and Google Ads, develop and maintain web assets, and contribute to marketing initiatives** that fuel IND’s growth.

**Key Responsibilities**

**A. Advertising & Lead Generation**
- Plan, create, and optimise **Facebook Ads and Google Ads campaigns** to generate qualified leads at the best ROI.
- Run **A/B tests** for creatives, landing pages, and ad copies.
- Track campaign performance and adjust strategies to ensure monthly lead flow targets are met.
- Collaborate with the Marketing & Media teams to ensure **alignment of creatives and audience targeting**.

**B. Web Development & Maintenance**
- Build, maintain, and optimise **landing pages, microsites, and web funnels** for campaigns.
- Ensure IND’s website is updated, fast, secure, and user-friendly.
- Integrate **tracking pixels, analytics, and CRM connectors** to capture lead data seamlessly.
- Troubleshoot technical issues related to website and campaign integrations.

**C. Marketing Support**
- Assist in **SEO optimisation** for organic visibility.
- Support the Marketing Coordinator in executing campaign calendars.
- Stay updated on digital marketing trends and bring innovative ideas to IND.

**Key Result Areas (KRAs)**
- **Lead Generation** - Consistent inflow of qualified leads through ads and funnels.
- **Cost Efficiency** - Achieve optimal cost-per-lead (CPL) and high ROI.
- **Web Performance** - Ensure landing pages and website achieve conversion-friendly performance benchmarks.
- **Campaign Execution** - Timely execution and monitoring of planned campaigns.
- **Cross-Team Collaboration** - Smooth coordination with Marketing, Sales, and Media for integrated results.

**Key Skills & Competencies**
- Proven expertise in **Facebook Ads Manager & Google Ads** (minimum 2-3 years hands-on experience).
- Strong knowledge of **web development** (WordPress, basic coding in HTML/CSS/JS, funnel builders).
- Understanding of **tracking tools** (Google Analytics, Tag Manager, Meta Pixel).
- Familiarity with **SEO and digital marketing strategies**.
- Analytical mindset to optimise based on data.
- Strong communication skills and ability to work with cross-functional teams.

**Preferred Background**
- Digital marketers with **agency or in-house experience** managing campaigns for service-based industries.
- Web developers with exposure to **digital ads and funnel marketing**.
- Professionals with a track record of generating measurable growth through digital platforms.

**Growth Prospects at IND**
- Opportunity to grow into a **Digital Growth Manager role**, overseeing larger campaign strategy and leading a team.
- Exposure to **cutting-edge marketing systems** integrated with clinical and educational services.
- Career pathway into **strategic leadership in digital growth**, as IND scales cohorts and expands nationally.

**Benefits**:

- Leave encashment
- Paid sick time
- Paid time off

Application Question(s):

- Current and Expected CTC with rationale behind the same.
- Briefly describe your previous experience makes you suitable for the given role.

**Experience**:

- Web development: 2 years (preferred)
- Google Analytics: 2 years (preferred)
- Team management: 1 year (preferred)
- Facebook Advertising: 3 years (required)
- Google Ads: 3 years (required)

**Language**:

- Bengali (required)

Work Location: In person