Rb-ls:bdm Premium Acquisition

2 weeks ago

Ichchhapor Surat Gujarat, India Axis Bank Full time

**RB-LS:BDM Premium Acquisition - NTB**

**INTERNAL USAGE**:
**No. of Vacancies**:
**Manager**:

- Cluster Head Liability Sales - NTB

**Is a Team leader?**
- N

**Team Size**:
**Grade**:

- Deputy Manager

**Business**:

- Retail Banking

**Department**:

- Liability Sales

**Sub**Department**:

- NA

**Location**:
**About Liability Sales**
- The Liability Sales department focuses on the liability acquisition, assets and retail forex business for the bank. The department drives business from branches across India and is responsible for sourcing of retail and corporate deposits, salary and non-salary accounts, trust accounts and forex Business with a view to increase the retail book of the bank.

**About**the**Role**
- BDM - Premium Acquisition is part of the Bank's frontline sales force whose primary responsibility is to get new customers for the bank and explore new business opportunities in the Affluent to HNI customer segment, thereby grow premium book. the incumbent shall be responsible for selling banking and investment products and services to customers based on their needs, drive premiumization and overall grow the deposit book. They are also responsible for handling customer queries to ensure customer satisfaction.

**Key Responsibilities**
- Responsible for acquisition of Premium Customers (defined as Burgundy Private, Burgundy and Priority). Performance to be benchmarked against both - Numbers and as well as values.
- Responsible for ensuring the NTB accounts sourced during the year maintain True Value relationship.
- Responsible for early cross sell to newly acquired Customers, thus ensuring that there is PPC expansion leading to higher wallet share of customer. Aim is to become Primary Bank for the customers so acquired.
- Responsible to co-own the relationships for first three-month post account opening, while also ensuring that a defined SOP is followed to handover the customer to mapped Relationship Manager for further nurturing.
- Ensuring that there is a revenue generation by way of Cross Sell - IPG as well as OCS.
- Ensure that the leads, if coming from any other LG Channel i.e., BROs, non-BB Channels etc. are actioned upon with in the first 24 hours of lead assignment, making sure that there is a healthy LCR.
- Be a mentor to the Sales Executives in the mapped SOL IDs to see an increase in the premium mix of accounts sourced by the SEs.
- Work extensively with the Sales Manager of the Branch to explore the opportunities available in the MSD.

**Qualifications**

Optimal qualification for success on the job is:

- Graduate/ Post Graduate from a recognized institute
- 2-6 years of relevant role in BFSI sector (preferably Banking)

**Role Proficiencies**:

- Good communication (both verbal and written) skill in both English and the local language
- Excellent lead generation and conversion skill
- Ability to handle pressure and meet deadlines
- Ability to work successfully as a part of a team
- High sales orientation to meet the sales targets consistently
- Need to have good presentation skills and high standards of integrity Market and competition knowledge

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