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Marketing Executive

3 weeks ago

Charoli BK Pune Maharashtra, India RADCLIFFE SCHOOL Full time

**Job Summary**:
The Marketing Executive will be responsible for developing and executing marketing strategies to promote the CBSE school, enhance its visibility in the community, increase student admissions, and support brand development. This role requires strong communication skills, creative thinking, and the ability to connect with parents and the wider school community.

**Key Responsibilities**:

- Develop and implement local marketing plans and campaigns aligned with the school’s academic calendar and admission goals.
- Conduct market research and competitor analysis to identify enrollment trends and growth opportunities.
- Plan and execute admission drives, school tours, open houses, and promotional events.
- Build relationships with pre-schools, coaching centres, and local influencers to generate leads.
- Manage offline promotions including banners, flyers, newspaper ads, radio spots, and hoardings.
- Track inquiries, follow up with leads, and ensure high conversion rates through prompt communication.
- Coordinate with internal departments (admissions, academics, admin) to ensure smooth functioning of campaigns and events.
- Prepare monthly marketing reports, ROI tracking, and database management.
- Represent the school in education fairs, exhibitions, and community outreach programs.

**Key Skills & Competencies**:

- Strong interpersonal and communication skills (verbal and written)
- Proactive and target-oriented
- Knowledge of local market and demographics
- Familiarity with digital marketing tools and CRM systems
- Creative mindset with good organizational skills
- Ability to multitask and work under deadlines

**Educational Qualification**:

- Graduate in Marketing / Business Administration / Mass Communication
- MBA in Marketing or related field preferred

**Job Types**: Full-time, Permanent

Application Question(s):

- If selected can you join immediately?

Work Location: In person