Performance Marketer
3 days ago
**Key Responsibilities**:
- Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other performance marketing platforms.
- Manage and optimize campaigns to meet KPIs such as ROI, ROAS, CAC, and CTR.
- Conduct A/B testing on creatives, ad copies, and landing pages to improve performance.
- Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and other attribution tools.
- Collaborate with content, design, and product teams to align marketing strategies with business objectives.
- Monitor budget spend and ensure campaign cost-effectiveness.
- Stay up-to-date with industry trends, algorithm updates, and best practices.
**Requirements**:
- 2-4 years of proven experience in digital/performance marketing.
- Proficient in Google Ads, Facebook Ads Manager, and other performance platforms.
- Strong analytical skills and proficiency in Google Analytics, Excel, and attribution tools.
- Experience with lead generation and e-commerce campaigns is a plus.
- Ability to think creatively and strategically to solve complex marketing problems.
- Strong communication and teamwork skills
Pay: From ₹22,000.00 per month
Schedule:
- Day shift
Work Location: In person
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